Finding the right workout plan can sometimes be intimidating, which is why the be.come project has developed a virtual and body-neutral option. While the body positivity movement encourages self-love, its positive message can sometimes get lost through body transformation promotions. the be.come project focuses on body neutrality through its virtual workout program.
The platform offers subscription-based fitness routines that celebrate the body's ability to move. Its workouts focus on approachability to celebrate the body in motion. The non-binary, queer-owned, investor-free small business is on a mission to spread body-neutrality to all. In addition to its virtual workout programs, the be.come project offers a range of movement tutorials to ensure that users understand the correct form. This prevents any injuries and promotes mindfulness throughout the user's practice.
Image Credit: the be.come project
Key Themes Behind This Trend
- Body-neutral Virtual Workout Programs
- Creating virtual workout programs that are focused on body neutrality to promote self-love through movement instead of body transformation.
- Approachable Fitness Routines
- Developing fitness routines that are easily accessible and approachable for all users regardless of their fitness level or body type.
- Mindful Fitness Practices
- Incorporating mindfulness practices into workout routines to promote a greater sense of well-being and mental health.
Where This Applies
- Virtual Fitness
- Creating virtual fitness options that are focused on promoting body neutrality and mindfulness can disrupt the traditional fitness industry and attract a wider variety of users.
- Body-positive Activewear
- Developing activewear that promotes body neutrality and self-love through movement can disrupt the traditional activewear industry and create a more inclusive and accessible market.
- Investor-free Small Business
- Following in the footsteps of the be.come project, more small businesses can disrupt traditional industries by focusing on body neutrality and accessibility, and operating without investors.
