Joyn is a new online fitness platform with a focus on accessibility and body neutrality. Currently, the app offers a wide range of body-inclusive, live exercise classes that range from ten minutes to one hour in length.
Classes are offered in yoga, high-intensity interval training, pilates, stretching, and more. What makes the app so unique, however, is that all of the classes are designed using movement patterns that can be done standing, sitting, or laying down, making it an accessible fitness option for most people.
In addition, the instructors chosen to host the classes are intended to represent a wide range of body sizes and identities. Again, this is in contrast to most exercise platforms, which tend to rely on instructors with idealized body types that, unfortunately, can end up intimidating or alienating many fitness newcomers.
Lastly, Joyn is even able to stand out amidst other body-inclusive fitness platforms by offering an entirely free membership tier.
Image Credit: Joyn
What's Driving This Trend
- Body-neutral Fitness
- Opportunity to explore and develop apps that cater to individuals of various body sizes and identities, without intimidation or alienation.
- Accessible Exercise
- Innovation in designing and offering exercise classes to cater to those with limited mobility or accessibility issues.
- Inclusive Wellness
- Developing platforms that cater to a diverse user base with a focus on inclusivity, leading to increased user engagement and customer satisfaction.
Who This Affects Most
- Fitness Industry
- Opportunity to expand services to a more diverse audience through accessible and inclusive initiatives.
- Wellness Industry
- Development of apps that focus on inclusive wellness to appeal to a broader user base, leading to greater customer satisfaction and loyalty.
- Technology Industry
- Opportunity to create technology platforms that cater to a more diverse audience, driving innovation and disruption in the industry.
