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French-Style Baby Products

Jeu d’art Build Its Business on the Concept of Art of Piece

— September 3, 2019 — Life-Stages
Curated by Seoul-based 'Brand eXperience Designer' Sung Hwan Im, Jeu d’art’s visual identity builds on the notion of ‘Art of Piece.’ This concept is inspired by shape and extends the companies mission to deliver baby-specific offerings that can motivate “a big change of everyday mood.” Moreover, as playmats are a core product for the client, the commissioned designer openly draws parallels to it within the curated brand aesthetic.

Since the client’s demographic targets babies and toddlers, boasting hints of creativity, Sung Hwan Im needed to focus on a design aesthetic that is visually appealing, playful, and easy to digest. The solution was to implement a variety of simple geometric shapes and a rich color palette across all of Jeu d’art’s visual communication and tools.
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