The list of October 2019 marketing trends are impressively engaging and interact with each brand's respective consumer audience in new and creative ways. Some of the latest marketing tactics drive experiences with consumer contribution and others deliver a message through different mediums.
One of the greatest marketing examples this month was done by both IKEA and Sonos, diving into the impact of sounds and the correlation of it with emotions. The duo creates the Symfonisk speaker-lamp that encourages an immersive theater experience of how sound impacts their emotions. The speaker awakens senses and creates beats, spoken word, and nature sounds that represent different parts of the brain. Another great example this month is by Coca-Cola and its 'Help Us Recycle' campaign spread across different events, outdoor spaces, and billboards. It translates the message "don't buy Coca-Cola if you don't help us recycle," capturing its values above all else.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
