Given that PETA ads are often known to be controversial, it's no surprise that the organization's latest campaign spotlights the divisive political landscape that's currently present in the United States.
The campaign, dubbed #GrabAPuppy, spotlights the fact that President Trump does not have a pet. It compares him to former president Andrew Johnson, who also didn't have a pet while in the White House, and was later impeached. Through this comparison, PETA urges Trump to adopt so that another pet in need has a home, and urges Americans, no matter their political affiliation, to do the same. As PETA President Ingrid Newkirk states, "Dogs don’t care if you’re a Republican, a Democrat, or neither—they just want a good home."
The ad, created for PETA by The Community, aims to bridge the gap between politically distant Americans and inspire them to invite a furry companion into their homes.
This PETA Ad Aims to Spark a Dialogue Through Trump's Presidency
Riley von Niessen — September 9, 2019 — Marketing