This PETA Ad Aims to Spark a Dialogue Through Trump's Presidency
Riley von Niessen — September 9, 2019 — Marketing
References: peta.org
Given that PETA ads are often known to be controversial, it's no surprise that the organization's latest campaign spotlights the divisive political landscape that's currently present in the United States.
The campaign, dubbed #GrabAPuppy, spotlights the fact that President Trump does not have a pet. It compares him to former president Andrew Johnson, who also didn't have a pet while in the White House, and was later impeached. Through this comparison, PETA urges Trump to adopt so that another pet in need has a home, and urges Americans, no matter their political affiliation, to do the same. As PETA President Ingrid Newkirk states, "Dogs don’t care if you’re a Republican, a Democrat, or neither—they just want a good home."
The ad, created for PETA by The Community, aims to bridge the gap between politically distant Americans and inspire them to invite a furry companion into their homes.
The campaign, dubbed #GrabAPuppy, spotlights the fact that President Trump does not have a pet. It compares him to former president Andrew Johnson, who also didn't have a pet while in the White House, and was later impeached. Through this comparison, PETA urges Trump to adopt so that another pet in need has a home, and urges Americans, no matter their political affiliation, to do the same. As PETA President Ingrid Newkirk states, "Dogs don’t care if you’re a Republican, a Democrat, or neither—they just want a good home."
The ad, created for PETA by The Community, aims to bridge the gap between politically distant Americans and inspire them to invite a furry companion into their homes.
Trend Themes
1. Political Pet Adoption - This trend highlights the use of political messaging to promote pet adoption, creating an opportunity for pet adoption agencies to target politically engaged individuals.
2. Controversial Campaigns - This trend explores the use of controversial advertising campaigns to spark dialogue and awareness, presenting a disruptive innovation opportunity for marketing agencies to create impactful campaigns.
3. Political Divisiveness - This trend focuses on the current divisive political landscape in the United States and how organizations like PETA can leverage it to engage a wide range of individuals in their cause.
Industry Implications
1. Pet Adoption Agencies - The use of political messaging in pet adoption campaigns presents an opportunity for pet adoption agencies to reach a politically engaged audience and increase pet adoptions.
2. Marketing Agencies - The use of controversial campaigns to spark dialogue offers marketing agencies the opportunity to create innovative and impactful advertising campaigns for their clients.
3. Nonprofit Organizations - Nonprofit organizations like PETA can leverage the divisive political climate to engage a wider range of individuals in their cause and promote their message effectively through targeted campaigns.
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