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Top 40 Print Trends in 2019

From Gen Z-Edited Magazines to Edible Kombucha Ads

— January 25, 2020 — Pop Culture
The top 2019 print trends explore some of the ways that engaging advertisements, magazines, newspapers and campaigns are being created as an alternative or a complement to digital media. To engage readers like never before, print publications are creating engaging multi-sensory experiences with elements that can be sniffed and eaten, or experienced through glow-in-the-dark elements, virtual or augmented reality, or other unique interactions.

Away from the Internet, some major media companies, web service providers and Instagram accounts are launching offline initiatives to reach new audiences in an unexpected way.

Reflecting on the current environmental and political climate, many of these print marketing innovations inspire introspection, conversation and action.

Check out Trend Hunter's 2020 Trend Report for more marketing innovations.
6.6
Score
Popularity
Activity
Freshness
40
QSR Mascot-Themed Ads
QSR Mascot-Themed Ads
Subway's 'Above & Beyond' Campaign Encourages Customers to Customize Orders
<
39
Travel-Themed Train Campaigns
Travel-Themed Train Campaigns
National Rail Launched the 'Get That Railcard Feeling' Campaign
<
38
Boundary Pushing Vacation Ads
Boundary Pushing Vacation Ads
Flight Centre Canada Launched the New 'Be Unbordered' Campaign
<
37
Matchmaking Mascot Campaigns
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
<
36
Scratch-and-Sniff Automotive Campaigns
Scratch-and-Sniff Automotive Campaigns
Kia's Stinger Text Drive Campaign was Created by Innocean
<
35
Inflight Food Cookbooks
Inflight Food Cookbooks
United Airlines' Cookbook Shares Meals from Its Onboard Dining Experience
<
34
Glow-in-the-Dark Storytelling Ads
Glow-in-the-Dark Storytelling Ads
NORD Boasts an Innovative Print Ad for Volkswagen's Night Vision
<
33
Singapore-Inspired Vodkas
Singapore-Inspired Vodkas
Absolut Singapore Celebrates the City with a Botanical Aesthetic
<
32
Internet Service Zines
Internet Service Zines
Starry's Illustrated Guide Shares "How to Cope with Your Current ISP"
<
31
Marketed Plastic Straw Bans
Marketed Plastic Straw Bans
KFC France Replaces Single-Use Plastics with Eco-Friendly Paper Straws
<
30
Political Pet Adoption Campaigns
Political Pet Adoption Campaigns
This PETA Ad Aims to Spark a Dialogue Through Trump's Presidency
<
29
Tiger-Inspired Design Identities
Tiger-Inspired Design Identities
Tiger in a Museum is a Multidisciplinary Event Series
<
28
Edible Kombucha Ads
Edible Kombucha Ads
Revive Kombucha's Magazine Insert Pairs Blotter Paper & Vegetable-Based Ink
<
27
Responsive Print Car Ads
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
<
26
Virtual Reality Magazine Covers
Virtual Reality Magazine Covers
Dove and Entertainment Weekly Unveil Technology-Centric Prints
<
25
Inclusive Advertising Initiatives
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
<
24
Augmented Reality Print Ads
Augmented Reality Print Ads
Macy's and Hearst Place a Joint Ad in Cosmopolitan's October Issue
<
23
Gen Z-Edited Magazines
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
<
22
Sci-Fi AR Marketing
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
<
21
Cheeky Show-Referencing Baby Ads
Cheeky Show-Referencing Baby Ads
IKEA Pokes Fun at Game of Thrones with an Ad for a Potty
<
20
Thoughtfully Dualistic Print Concepts
Thoughtfully Dualistic Print Concepts
A New Type of Imprint Boasts a Forward-thinking Layout
<
19
Satirical Social Media Newspapers
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
<
18
Culinary Cannabis Magazines
Culinary Cannabis Magazines
Kitchen Toke Spotlights Gourmet Cannabis Recipes
<
17
Offline Internet Newspapers
Offline Internet Newspapers
BuzzFeed Distributed a One-Off Printed Newspaper Publication in NYC
<
16
Climate-Conscious Culture Magazines
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
<
15
Superhero-Themed QSR Posters
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
<
14
Iconic Living Room-Inspired Ads
Iconic Living Room-Inspired Ads
IKEA Recreated Scenes from TV Shows with Its Own Products
<
13
Artful Cheese Ad Campaigns
Artful Cheese Ad Campaigns
Traktor Taps Famous Artworks for Advertising for SalzburgMilch
<
12
Real World-Referring Advertisements
Real World-Referring Advertisements
IKEA is Known for Its Witty Ads & This Poster is No Different
<
11
Anti-Ageism Magazine Covers
Anti-Ageism Magazine Covers
British Vogue and L'Oreal Collaborated on a Special 'Non-Issue'
<
10
Reimagined Fantasy Show Artworks
Reimagined Fantasy Show Artworks
HBO Launches an Initiative That Boasts Game of Thrones Artwork
<
9
Humorous Politically Charged Ads
Humorous Politically Charged Ads
Weetabix Launches a Witty Ad That Also Boasts a Political Stance
<
8
Authentic Post-Childbirth Campaigns
Authentic Post-Childbirth Campaigns
Mothercare's Newest Campaign Champions 'Body Proud Mums'
<
7
Toddler-Headed Hair Campaigns
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
<
6
Hyper-Focused Soda Ads
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
<
5
Daring Brand Call-Out Ads
Daring Brand Call-Out Ads
This Sketchers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
<
4
Arty Fast Food Campaigns
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
<
3
Arty Climate Change Posters
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
<
2
Strikingly Vibrant Diversity Ads
Strikingly Vibrant Diversity Ads
McDonald's Fries-Inspired Campaign is Stunningly Design-Friendly
<
1
Humorous Social Media-Referencing Campaigns
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
<