One of the most highly anticipated superhero movies is set to be in US cinemas on the 26th of April and fast food chain Jollibee honors the upcoming release with an advertising technique that pays tribute to the film — an Avengers-inspired poster.
The marketing strategy can be considered a direct effect of Internet culture. Earlier in the year, Marvel released a total of 32 new character posters to promote its 'Avengers: Endgame.' The launch was well-received in the digital landscape as users got creative and "turned the artworks into memes." Jollibee attempts to capture the attention of its consumers through social media engagement as well.
The fast food chain's Avengers-inspired poster boasts Jollibee's mascot, with the words 'Experience the Joy' added across.