The McDonald's As Featured In Meal is a co-branded offering from the QSR brand that puts some of the meals feature prominently in movies, TV shows and songs in the spotlight. The debut offering of the meal boasts a Loki-branded Sweet 'N Sour Sauce as an homage to the upcoming season 2 of the namesake series. The meal will arrive August 14, 2023 for fans to pick up and is being touted as the biggest global meal that the brand has created to date with availability in more than 100 countries for a limited time only.
The McDonald's As Featured In Meal is being offered while supplies last with patrons able to pick it up in-restaurant, at the drive-thru or on the app.
Image Credit: McDonald’s
What's Driving This Trend
- Branded Co-branding
- Opportunity for fast food brands to collaborate with popular movies and TV shows to create co-branded meals.
- Celebrity Meal Crossovers
- Celebrity-endorsed meals that are inspired by movies, TV shows, or songs, creating a unique dining experience.
- Global Limited Edition Offerings
- Limited time meals available in multiple countries, creating a sense of exclusivity and global appeal.
Who This Affects Most
- Fast Food
- Fast food chains can explore partnerships with entertainment industry to create co-branded meals that attract customers.
- Film and Television
- Movie and TV production companies can collaborate with QSR brands to create promotional meals inspired by their content.
- Music
- Music artists and record labels can team up with fast food chains to create special meals that resonate with fans of their songs.
