Furniture megastore IKEA has turned witty ads into a signature of its practice. This becomes evident with the company's promotional posters which usually reference some type of occurrence whether that be a cheeky social dispute or a social media phenomenon.
IKEA Singapore, for example, pushed the agenda of its ultra-convenient 'INDUSTRIELL' bench by referencing a criminal act. Tan Ke Wei was convicted and sentenced to a seven-day detention for stealing a bus stop bench under the pretenses that "the bench looked nice." Capitalizing on the absurdity of the event, IKEA cheekily responds to this with a witty ad of its available flat pack furniture options. The poster reads 'Comes flat-packed. No dismantling required' and the brand added in a social media post, urging consumers to "bring home a way more affordable bench from [its] store (not the bus stop)."
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