Popular Scandinavian-inspired furniture store IKEA recently updated its Wembley store's aesthetic by adding quotations around its brand name. The unique branding update was done to kick-off the company's recent collaboration with Virgil Abloh for a homeware collection titled "MARKEREAD" -- notably also featuring the same punctuation. Additionally, the series features two items that also make use of the quotation -- the “SCULPTURE” bag and the “WET GRASS” rug.
The updated “IKEA” logo was only featured during the launch weekend to generate buzz and excitement from consumers about the latest launch. This, however, is not the first time IKEA has updated its typography to align itself with brands. The company recently changed its Verdana typeface to Noto to be more accommodating to various languages.
Image Credit: IKEA UK, AD Week