This Skechers ad went viral as it boldly calls attention to the recent Nike PG 2.5 sneaker malfunction. During an NCAA match-up, American basketball player Zion Williamson's Nike-branded shoes fell apart. This unfortunate event has become a focus for the news and social media platforms who are extensively making jokes and offering commentary.
The Skechers ad is one of many brand reactions to the event that rendered the athlete unable to play due to an injury. The poster reads 'Just Blew It.' which plays on Nike's famous slogan. The marketing material is completed with 'We won't split on you.'
Aside from the possible moral implications and brand blow-back, the Skechers ad is quite successful in drawing the spotlight to itself and entering the public's consciousness.