Nike's 'Play New' Advertisement Celebrates Failure
Riley von Niessen — May 7, 2021 — Marketing
Nike has unveiled a new advertising campaign called 'Play New,' which highlights the draws of staying active, even if it's doing something you're not necessarily good at.
The ad was done by agency Wieden+Kennedy, and features a roster of athletes, including Dina Asher-Smith, Blake Leeper, and Sabrina Ionescu. Though all of the athletes are talented when it comes to their own sports, the ad shows them try out a new one that they don't have the same affinity for. Even Grammy award-winning singer Rosalía tries her hand at archery.
With its relatable narrative, the Nike ad shows that everyone needs to practice before they become good at something, and that learning can really just be part of the fun.
Image Credit: Nike
The ad was done by agency Wieden+Kennedy, and features a roster of athletes, including Dina Asher-Smith, Blake Leeper, and Sabrina Ionescu. Though all of the athletes are talented when it comes to their own sports, the ad shows them try out a new one that they don't have the same affinity for. Even Grammy award-winning singer Rosalía tries her hand at archery.
With its relatable narrative, the Nike ad shows that everyone needs to practice before they become good at something, and that learning can really just be part of the fun.
Image Credit: Nike
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