Nike and Ilana Glazer Partnered to Spotlight the Joyride Sneakers
Ellen Smith — September 19, 2019 — Marketing
Nike and Ilana Glazer have partnered for a series of hilarious and relatable ad spots, which feature the TV star hesitantly toying with the idea of picking up running as a hobby.
This three-part series opens with Glazer sitting on a window ledge in her New York apartment, questioning a passing runner about whether or not the beads in her Nike Joy Rides actually work. Clearly intrigued, but not yet sold on the concept, Glazer joins the runners for stretching in the park in the second ad spot, where she starts to discover some of the pros of running, such as getting to tell people you have a hobby, canceling plans at any time, or carbo-loading.
However, it's not until the third ad where Glazer finally takes the plunge and hits the streets in her Nike Joyrides, humorously discovering the joys of what she believes is a "runner's high."
This three-part series opens with Glazer sitting on a window ledge in her New York apartment, questioning a passing runner about whether or not the beads in her Nike Joy Rides actually work. Clearly intrigued, but not yet sold on the concept, Glazer joins the runners for stretching in the park in the second ad spot, where she starts to discover some of the pros of running, such as getting to tell people you have a hobby, canceling plans at any time, or carbo-loading.
However, it's not until the third ad where Glazer finally takes the plunge and hits the streets in her Nike Joyrides, humorously discovering the joys of what she believes is a "runner's high."
Trend Themes
1. Hilarious Ads - There is an opportunity for brands to create humorous and relatable advertising campaigns that resonate with consumers.
2. Partnering with Celebrities - Collaborating with TV stars or influencers can help brands reach a wider audience and create buzz around their products.
3. Exploring New Hobbies - The trend of trying new hobbies, like running, is on the rise as people seek personal growth and self-improvement.
Industry Implications
1. Sportswear - The sportswear industry has the opportunity to create innovative and comfortable products that cater to different types of physical activities.
2. Advertising and Marketing - The advertising and marketing industry can utilize humor and relatability in their campaigns to capture the attention of consumers and drive engagement.
3. Athletic Footwear - The athletic footwear industry can develop running shoes that provide comfort, support, and a personalized running experience to encourage more people to take up running as a hobby.
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