Nike launched its #UntilWeAllWin campaign recently, encouraging those to stand up against the world's common enemy that is racism. The video was surfaced through social media, reversing its iconic tagline "Just Do It" to "For once, don't do it."
This continues with "Don't pretend there's no problem in America. Don't turn your back on racism. Do not accept that innocent lives are taken from us. Don't use any other excuses. Don't think this isn't about you. Don't sit silent. Don't think you can't be part of change. Let's all be part of the change." adidas, a rival competing brand strengthens the message by retweeting it with the caption "Together is how we move forward. Together is how we make change."
Image Credit: adidas, Nike
Why This Trend Is Growing
- Brand Solidarity Campaigns
- Opportunity for brands to collaborate and support social causes by joining forces and amplifying their impact.
- Reversing Brand Taglines
- Innovative way for brands to grab attention and convey powerful messages by flipping their iconic slogans.
- Social Media Activism
- Growing trend of utilizing social media platforms to raise awareness about social issues and encourage collective action.
Industries Being Reshaped
- Sports Apparel
- Disruption opportunity for sports apparel brands to go beyond competition and collaborate on advocacy campaigns.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to help brands leverage social causes and create impactful campaigns.
- Social Media Platforms
- Rise of social media activism presents an opportunity for platforms to provide tools and features that facilitate and encourage community engagement.
