Nike launched its #UntilWeAllWin campaign recently, encouraging those to stand up against the world's common enemy that is racism. The video was surfaced through social media, reversing its iconic tagline "Just Do It" to "For once, don't do it."
This continues with "Don't pretend there's no problem in America. Don't turn your back on racism. Do not accept that innocent lives are taken from us. Don't use any other excuses. Don't think this isn't about you. Don't sit silent. Don't think you can't be part of change. Let's all be part of the change." adidas, a rival competing brand strengthens the message by retweeting it with the caption "Together is how we move forward. Together is how we make change."
Image Credit: adidas, Nike