These 2021 fashion trends push boundaries and explore new innovations while honoring classic traditional design. With the current global health crisis, the fashion industry managed to swiftly shift in order to adapt to the new standards. One of the brands that exemplified this is Christian Louboutin.
To launch the Spring 2021 capsule, the brand turns to a digital concept and unveils the designs in an immersive digital world. Fans were invited to join through the app as they transport themselves to the store in Paris, trying on new pieces from the seasonal range. Another great example is Gucci's 'No Photographer, No Problem' campaign for the Fall/Winter 2020-2021 season. Clothes were sent to the homes of models to do self-photoshoot for an authentic and premium result.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
