Venturing out into public places requires wearing a face mask and Toronto design company Venque created the Hypermask Hoodie, which has a built-in mask of its own. Within the hood itself, there's a compartment so that the integrated mask can be tucked away when it's not in use. There's also a built-in eye mask that helps to block out light and give people the chance to enjoy a few moments of shut-eye on the go. The hoodie itself is made from high-performance fabric that's organically dyed without the use of harsh chemicals.
As the way people move through daily life in different ways, jackets, dresses, t-shirts and other pieces of apparel are being redesigned with integrated masks.
Image Credit: Venque
What Makes This Trend Stand Out
- Redesigned Apparel with Integrated Masks
- There's an opportunity for apparel brands to innovate by integrating masks into various types of clothing.
- Functional and Sustainable Fabrics
- The use of high-performance, organically dyed fabrics without harsh chemicals presents an opportunity for sustainable fashion brands.
- Integrated Mask Accessories
- Developing accessories, like Venque's built-in eye mask, that enhance convenience and functionality of masks can be a disruptive innovation in the fashion industry.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands can explore the integration of masks into their designs to meet changing consumer needs.
- Textile and Manufacturing
- Manufacturers of high-performance, sustainable fabrics have the potential to cater to the growing demand for functional and eco-friendly materials.
- Health and Wellness
- Companies in the health and wellness industry can expand their product offerings by developing innovative mask accessories that enhance comfort and convenience.
