Mask-Integrated Hoodies

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Venque's Hypermask Hoodie Has a Built-In Face Mask

— November 12, 2020 — Lifestyle
Venturing out into public places requires wearing a face mask and Toronto design company Venque created the Hypermask Hoodie, which has a built-in mask of its own. Within the hood itself, there's a compartment so that the integrated mask can be tucked away when it's not in use. There's also a built-in eye mask that helps to block out light and give people the chance to enjoy a few moments of shut-eye on the go. The hoodie itself is made from high-performance fabric that's organically dyed without the use of harsh chemicals.

As the way people move through daily life in different ways, jackets, dresses, t-shirts and other pieces of apparel are being redesigned with integrated masks.

Image Credit: Venque

Trend Themes

  1. Redesigned Apparel with Integrated Masks — There's an opportunity for apparel brands to innovate by integrating masks into various types of clothing.
  2. Functional and Sustainable Fabrics — The use of high-performance, organically dyed fabrics without harsh chemicals presents an opportunity for sustainable fashion brands.
  3. Integrated Mask Accessories — Developing accessories, like Venque's built-in eye mask, that enhance convenience and functionality of masks can be a disruptive innovation in the fashion industry.

Industry Implications

  1. Fashion and Apparel — Fashion brands can explore the integration of masks into their designs to meet changing consumer needs.
  2. Textile and Manufacturing — Manufacturers of high-performance, sustainable fabrics have the potential to cater to the growing demand for functional and eco-friendly materials.
  3. Health and Wellness — Companies in the health and wellness industry can expand their product offerings by developing innovative mask accessories that enhance comfort and convenience.
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