Matthew Stone is a London-based artist, whose notable projects include the cover work for FKA Twigs' recent 'Magdalene' album. His style is a balance between "traditional brush strokes and digital manipulation," signifying an interesting technique.
Matthew Stone's latest work includes an editorial for Korean eyewear brand Gentle Monster who debuted its Spring/Summer 2020 'MY MARS' collection. The styles featured in this launch include the 'Makina,' the 'Kalo,' the 'Circle T,' the 'Krow' and the 'Regina.' Both Gentle Monster's products, as well as the creative lookbook by Matthew Stone, betray "surreal and futuristic" vibes, facilitating an interesting aesthetic.
The 'MY MARS' eyewear collection is available to consumers through the Gentle Monster flagship, as well as through the company's e-commerce platform.
Image Credit: Gentle Monster, Matthew Stone
What's Driving This Trend
- Artistic Eyewear
- The combination of traditional brush strokes and digital manipulation in eyewear editorials creates a unique and visually stunning aesthetic.
- Surreal Fashion
- The use of surreal and futuristic elements in fashion photography and lookbooks brings a captivating and imaginative twist to the industry.
- Digital Creativity
- The integration of digital manipulation techniques with traditional art forms opens up new possibilities for creative expression in various industries.
Who This Affects Most
- Fashion
- Fashion brands can explore artistic eyewear collaborations and incorporate surreal elements to capture consumers' attention and create distinctive brand identities.
- Eyewear
- Eyewear companies can leverage artistic eyewear editorials to showcase their products in a visually captivating way, attracting fashion-forward consumers.
- Creative Media
- The combination of digital manipulation and traditional art techniques in media production can result in visually stunning and thought-provoking content that engages audiences.
