When a product sells out in the first 24 hours after its release, one can come to the conclusion that there is in fact a great demand for said product in the space and that is what happened to a beauty collaboration between MAC Cosmetics and Chinese firm Tencent.
The two companies worked together on a collection of cosmetic products that were inspired by Tencent's popular mobile game 'Honor of Kings.' The beauty collaboration was inspired by the traffic that the game attracts -- about 200 million monthly players.
The collection boasted five lipsticks, each based on one of the five characters in 'Honor of Kings.' In addition, the marketing strategy for the beauty collaboration was quite wide-spread. The products were marketed on social media platforms like WeChat Moments.
Image Credit: MAC Cosmetics
MAC x Tencent Collection Sold Out Within the First 24 Hours
Kalina Ned — January 14, 2020 — Marketing
References: jingdaily & daxueconsulting