MAC Cosmetics has launched a new lipstick collection that comprises a trio of products, all of which pay tribute to the tremendous artistic influence of the late great Keith Haring, not to mention his tireless philanthropic efforts.
The MAC VIVA GLAM x Keith Haring lipstick collection includes the bright Red Haring, the bold Canal Blue and the frosty St. Marks Yellow. Each of these lipsticks is adorned with the street-inspired graffiti that made Haring such a massively influential artist of his time.
As far as the charitable aspect is concerned, MAC Cosmetics stays true to Haring's legacy by pledging to donate $19 to support women, girls, members of the LGBTQ+ community as well as people living with HIV/AIDS for every $19 spent by consumers on a lipstick from the MAC VIVA GLAM x Keith Haring collection.
Image Credit: MAC Cosmetics
Why This Trend Is Growing
- Art-inspired Makeup
- Opportunity for makeup companies to collaborate with artists and create unique collections that pay tribute to influential artistic movements or individuals like Keith Haring.
- Socially Responsible Marketing
- Opportunity for companies to engage in philanthropy and support important causes through product sales, appealing to consumers who prioritize social responsibility in their purchasing decisions.
- Graffiti-inspired Fashion
- Opportunity for fashion companies to incorporate graffiti-inspired designs into their clothing lines, following the trend set by MAC Cosmetics' Keith Haring lipstick collection.
Industries Being Reshaped
- Beauty Industry
- The beauty industry has the chance to continue partnering with artists to create unique collections while also supporting social causes.
- Philanthropic Organizations
- Philanthropic organizations can partner with businesses to encourage consumers to make purchases that support important causes and increase fundraising efforts.
- Fashion Industry
- The fashion industry can follow in MAC Cosmetics' footsteps by incorporating graffiti-inspired designs into their clothing lines, appealing to consumers who are interested in bold and unique fashion choices.
