The Dior x Meitu collab combines beauty with artificial intelligence and it provides access to exclusive makeup looks and tutorials from the luxury brand. Dior's partnership with the AI-powered skin-testing tool introduces seven brand-new looks that are perfect for the holiday season, and users can find step-by-step instructions for recreating the looks themselves via Meitu.
With Meitu's testing tool, users can scan their face via the app and receive a comprehensive report on the condition of their skin. Dior's partnership with China's largest photo editing and beautifying app promises to reach Chinese shoppers, especially those who may be reluctant to visit stores. This collab makes it easy for consumers to get their personalized skin analysis, and the products that will work best for them via Dior’s e-commerce platform.