MAC Cosmetics recently unveiled that its newest project will honor the ever-famed Whitney Houston. The cosmetics brand aims to represent the singer's influential fame through a line of products. Currently, the collection is in the works and is expected to launch in December 2022.
The beauty brand inked a long-term and multi-faceted partnership with the Whitney Houston Estate to achieve the launch. The makeup line will coincide with the launch of Whitney Houston's upcoming biopic titled I Wanna Dance with Somebody. MAC plans to encapsulate and recreate some of the singer's most memorable beauty moments for the forthcoming film. Whitney's sister-in-law and former manager expresses that the team is excited to work with the beauty brand because Whitney would have loved it.
Image Credit: MAC
What's Driving This Trend
- Celebrity-inspired Beauty Lines
- The trend of launching beauty lines inspired by iconic celebrities creates opportunities for disruptive innovation in the beauty industry.
- Brand Collaboration with Entertainment Industry
- The trend of collaborating with the entertainment industry to launch product lines creates opportunities for disruptive innovation in both the beauty and entertainment industries.
- Movie-inspired Beauty Lines
- The trend of launching beauty lines inspired by movies creates opportunities for disruptive innovation in the beauty industry and the entertainment industry.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can seize the opportunity to launch more lines that are inspired by iconic celebrities, movie characters, and collaborations with the entertainment industry.
- Entertainment
- The entertainment industry can explore partnerships with the beauty and personal care industry to launch product lines that coincide with their upcoming movies or biopics.
- Fashion
- The fashion industry can collaborate with the beauty and personal care industry to develop makeup collections that correspond with their clothing lines or iconic fashion moments.
