MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Laura McQuarrie — January 29, 2026 — Marketing
References: instagram & cosmeticsbusiness
MAC Cosmetics' internal seasonal magazine for MAC Artists, MACzine, which ran from 2009 to 2017, is officially making a comeback in 2026 as a digital revival.
In an Instagram post, Nicola Formichetti, Global Creative Director of MAC, shared a first editor’s letter, detailing MACzine as a creative playground, a means of experimentation and bringing daring ideas to life. "As the world shifts and bold, confident make-up makes its return, this feels like the perfect time to bring it back," said Formichetti, "It's time to have fun with makeup again."
The first issue of the digitally relaunched MACzine for all ages, all races and all genders is perfectly set up to make a comeback at a time when expressive, maximalist makeup is making a resurgence.
In an Instagram post, Nicola Formichetti, Global Creative Director of MAC, shared a first editor’s letter, detailing MACzine as a creative playground, a means of experimentation and bringing daring ideas to life. "As the world shifts and bold, confident make-up makes its return, this feels like the perfect time to bring it back," said Formichetti, "It's time to have fun with makeup again."
The first issue of the digitally relaunched MACzine for all ages, all races and all genders is perfectly set up to make a comeback at a time when expressive, maximalist makeup is making a resurgence.
Trend Themes
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Digital Publication Resurgence — The revival of digital zines presents opportunities for creating engaging and interactive content formats tailored for niche audiences.
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Maximalist Makeup Renaissance — With the return of bold and expressive makeup styles, there's room for innovation in vibrant product lines and immersive customer experiences.
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Inclusive Beauty Movements — Inclusivity in beauty is increasingly significant, opening avenues to develop products and marketing that cater to diverse demographics.
Industry Implications
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Digital Media Publishing — The shift towards digital zines can drive growth in digital content creation, offering fresh monetization strategies and reader engagement tools.
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Cosmetics — Rising trends in bold makeup styles inspire companies to innovate with new formulations and broader shade ranges.
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Beauty Tech — Advancements in technology allow for personalized and virtual makeup experiences, bridging online and offline purchasing journeys.
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