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Top 100 Branding Trends in 2020

From Quarantine-Themed Rebrands to Sarcastic Beverage Marketing

— December 26, 2020 — Marketing
These 2020 branding trends range from quarantine-themed rebrands to sarcastic beverage marketing.

While fast food giant McDonald's and banana distributor Chiquita both launched recent rebrands as a result of the ongoing COVID-19 pandemic -- while McDonald's readapted its iconic golden arches logo to be distanced in solidarity with consumers social distancing around the globe, Chiquita removed its mascot from its recognizable logo, suggesting that she was already at home.

HUN Wine's 'The Worst Time to Launch a New Brand' campaign is another notable example using tongue-in-cheek humor to make the most of the pandemic. The outdoor billboard campaign was launched in partnership with creative agency TBWA and "addresses the alcoholic beverage brand's pandemic-related shortcomings." These include a canceled music festival, a canceled launch party and more activations while promoting the brand's accessible and tasty wine that still launched across UK supermarkets.

For more branding trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
9.1
Score
Popularity
Activity
Freshness
100
Exclusive All-White Sneakers
Exclusive All-White Sneakers
Roger Federer and On Release a 1,000 Pairs of the Roger
<
99
Free Phone Sanitizing Services
Free Phone Sanitizing Services
Samsung Boasts a Galaxy Sanitizing Service in 10 Countries
<
98
Essential Oil-Infused Hand Sanitizers
Essential Oil-Infused Hand Sanitizers
The Maapilim Hand Sanitizer is Made with 70% Alcohol
<
97
Influencer-Targeted Personal Party Kits
Influencer-Targeted Personal Party Kits
Al Tun Tun Makes It Easier to Host a Party Amid COVID
<
96
Gamified Personal Finance Platforms
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
<
95
Nootropic Performance Energy Drinks
Nootropic Performance Energy Drinks
The ZRO by IGNITE Beverages Come in Four Flavor Options
<
94
Spray Hand Sanitisers
Spray Hand Sanitisers
Design Studio Yield Uses Its Facilities to Meet the Demand for the Product
<
93
Branded Burger Face Masks
Branded Burger Face Masks
Burger King Debuted a New Mask that States Your Order for You
<
92
Sustainable Water Brands
Sustainable Water Brands
ZEN WTR is Packaged in Bottles Made with Ocean Plastic
<
91
Beer-Branded Virtual Hunting Campaigns
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
<
90
Sporty Elegant Shoe Collaborations
Sporty Elegant Shoe Collaborations
A Partnership with Randomevent Reinvents Four PUMA Models
<
89
Affordable Modern Bohemian Collections
Affordable Modern Bohemian Collections
The UNIQLO x Anna Sui Capsule Channels Floral Motifs
<
88
Candy-Themed Hand Sanitizers
Candy-Themed Hand Sanitizers
The Candy Favorites Hand Sanitizers Include Four Scents
<
87
Sustainably Crafted Carton Packaging
Sustainably Crafted Carton Packaging
The Elopak Pure-Pak Imagine Beverage Carton is Eco-Friendly
<
86
Playful Produce Packaging Designs
Playful Produce Packaging Designs
Productos Meza Boasts a Modern Aesthetic That Captures Attention
<
85
Continuous Bacteria-Banishing Cleaners
Continuous Bacteria-Banishing Cleaners
The Microbran 24 Cleaning Products Work for 24 Hours
<
84
Color-Changing Gin-Enhanced Cocktails
Color-Changing Gin-Enhanced Cocktails
Empress Gin Brings a New Aesthetic to Cocktail Culture
<
83
Foosball Pizza Boxes
Foosball Pizza Boxes
Pizza Hut Joins Forces with Ogilvy for new Foosball Table Pizza Box
<
82
Cheerful Donut-Themed Face Masks
Cheerful Donut-Themed Face Masks
These Dunkin' Face Masks Come in Five Vibrant Options
<
81
90s-Informed Streetwear Collabs
90s-Informed Streetwear Collabs
The Palace x EVISU Range is Inspired by the London Club Scene
<
80
Crowdfunded Ethical Feminine Brands
Crowdfunded Ethical Feminine Brands
TOTM is Now Turning to Consumers to Support Its Global Growth
<
79
Pampering Minimalist Haircare
Pampering Minimalist Haircare
MONDAY Haircare is Packed with More Active Ingredients Than Usual
<
78
Luxury Wireless Headphone Cases
Luxury Wireless Headphone Cases
The Saint Laurent Apple AirPod Cases are Luxe and Chic
<
77
Infinitely Recyclable Aluminum Packaging
Infinitely Recyclable Aluminum Packaging
The Ball Corporation aluminum bottle line is Plastic-Free
<
76
Tattoo Culture-Inspired Footwear Designs
Tattoo Culture-Inspired Footwear Designs
These Vans Sneaker Designs are Edgy and Thematic
<
75
Cosmetic Brand-Backed eSports Festivals
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
<
74
Condiment-Themed Phone Cases
Condiment-Themed Phone Cases
The HEINZ x CASETiFY Collection is Based on an Iconic Ketchup Brand
<
73
Empowering POC-Specific School Supplies
Empowering POC-Specific School Supplies
EPIC EVERYDAY Boasts a Chic Back-to-School Collection
<
72
Digital Sweets-Focused Festivals
Digital Sweets-Focused Festivals
Dessert Goals Restructures Its Event Due to the COVID-19 Outbreak
<
71
eSports Health Supplements
eSports Health Supplements
The Genius Gamer Elite Gaming Nootropic Supplement is Energizing
<
70
Luxe Comfort Food Restaurants
Luxe Comfort Food Restaurants
The Lobster Burger Bar Boasts a High-End Menu for Lunch and Dinner
<
69
Self-Quarantine Special Healthcare Packages
Self-Quarantine Special Healthcare Packages
Mövenpick & Bangkok Hospital Focus on Comfort
<
68
Tongue-in-Cheek Beverage Marketing
Tongue-in-Cheek Beverage Marketing
HUN Wine's New Billboards Address Pandemic-Based Shortcomings
<
67
LGBTQ+ Support Initiatives
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
<
66
Quarantine-Themed Rebrands
Quarantine-Themed Rebrands
Chiquita Removed its Mascot From Logo Because 'Miss' is "Already Home"
<
65
90s Snack Pack Merch
90s Snack Pack Merch
Dunkaroos Has a New Line of Dunkaroos Merch Inspired by the '90s
<
64
eSports Performance Burger Campaigns
eSports Performance Burger Campaigns
KFC Launched a Mockumentary That Targets Gamers
<
63
Industry Leading Point-of-Sale Displays
Industry Leading Point-of-Sale Displays
Tag Received Three Awards for Its Work with Kroger
<
62
Selfie-Ready Beer Bottles
Selfie-Ready Beer Bottles
SelfieBud by Budweiser Was Created with Social Media in Mind
<
61
Sneaker Culture-Inspired Round-Ups
Sneaker Culture-Inspired Round-Ups
eBay & Briony Douglas Call Attention to Popular Shoe Models
<
60
Branded Monochromatic Puzzles
Branded Monochromatic Puzzles
Heinz Created a Challenging All-Red Puzzle to Help Pass the Time
<
59
Recycled Cleaning Product Packaging
Recycled Cleaning Product Packaging
The Ecoleaf Post-Consumer Recycled Packaging is Eco-Focused
<
58
Optical Illusion Beverage Campaigns
Optical Illusion Beverage Campaigns
AriZona Hard Green Tea is Promoted with Fun Sterograms
<
57
Gender-Nonconforming Skincare Brands
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
<
56
Retro-Futurist Shoe Revivals
Retro-Futurist Shoe Revivals
The PUMA Future Rider Model is in Collaboration with Chinatown Market
<
55
Quarantine-Themed Colouring Books
Quarantine-Themed Colouring Books
'Q is for Quarantine' is Created by Brian Siedband & Gordy Sang
<
54
Chromatic Pet Food Branding
Chromatic Pet Food Branding
Gander's Finn Brand Identity Highlights the Wellness Brand's Benefits
<
53
Fashion-Forward Custom Gaming Experiences
Fashion-Forward Custom Gaming Experiences
Animal Crossing: New Horizons Engages Streetwear Fans
<
52
Warmly Contemporary Bakery Designs
Warmly Contemporary Bakery Designs
Flourist Enlists Ste Marie to Organize a Chic, Modern Interior
<
51
Self-Isolation-Themed Campaigns
Self-Isolation-Themed Campaigns
Nike Engages in Self-Isolation Advocacy with Its New Campaign
<
50
Whimsical Slime Packaging
Whimsical Slime Packaging
Vault49 Curates a Stunningly Playful Design for the Moon Cotton Brand
<
49
Fashionably Functional Wear Editorials
Fashionably Functional Wear Editorials
HAVEN's Editorial Brings Style & Functionality Together
<
48
Fashionable Ice Cream Campaigns
Fashionable Ice Cream Campaigns
The Don’t Hold Back Häagen-Dazs Campaign Celebrates Expression
<
47
Charitable Online Pop-Up Shops
Charitable Online Pop-Up Shops
Ted Baker Launched 'Ted's Bazaar,' Featuring Exclusive Products
<
46
High-End Luxury Sneakers
High-End Luxury Sneakers
The Prada x adidas Collaboration's Second Drop is Scheduled for September
<
45
Eco-Conscious Cannabis Packaging
Eco-Conscious Cannabis Packaging
ND Supplies Inc. & Calyx Containers Boast Eco Cannabis Packaging
<
44
Adult-Branded Hand Sanitizers
Adult-Branded Hand Sanitizers
The Pornhub Hand Sanitizer Bears the Company's Familiar Branding
<
43
Personal Space-Centric Inflatable Jackets
Personal Space-Centric Inflatable Jackets
The Space Optimiser Can Be Inflated Via an Electric Pump
<
42
Portion Control Pasta Packaging
Portion Control Pasta Packaging
This Spaghetti Packaging by Alesia Lurtcevich Prevents Food Waste
<
41
Bubble Wrap Packaging Alternatives
Bubble Wrap Packaging Alternatives
The Botta Eco-Envelope is an Eco-Friendly Packaging Solution
<
40
Sliding Cheese Wheel Packaging
Sliding Cheese Wheel Packaging
The 'El Corazon' Cheese Packaging Maintains Freshness
<
39
90s Drift Culture-Inspired Fashion
90s Drift Culture-Inspired Fashion
adidas Skateboarding and Metropolitan Work on a SS 2020 Line
<
38
Neon Green Virtual Sofas
Neon Green Virtual Sofas
Crosby Studios Launched a Nike-Branded Augmented Reality Sofa
<
37
Furniture Brand Apparel Lines
Furniture Brand Apparel Lines
The IKEA Apparel Line is Made for the People of Tokyo
<
36
Modern Condom Brand Identities
Modern Condom Brand Identities
Durex Boasts a New Aesthetic with the 'One Night Sans' Typeface
<
35
Social Distancing Rebrands
Social Distancing Rebrands
McDonald's Adapts its Logo in an Act of COVID-19 Solidarity
<
34
Valentine's Day E-Commerce Guides
Valentine's Day E-Commerce Guides
Ahead of the Romantic Holiday, eBay Creates a V-Day Gift Guide
<
33
Satirical Political Fashion Ads
Satirical Political Fashion Ads
The New Balenciaga Editorial for SS20 is a Political Critique
<
32
Elegant Paper Packaging Solutions
Elegant Paper Packaging Solutions
The Conceptual 'Pearl' Paper Pod Packing Solution is Sustainable
<
31
Recyclable Meal Delivery Packaging
Recyclable Meal Delivery Packaging
The Colpac Stagione Line Includes Three Container Sizes
<
30
Desert-Inspired Luxury Purse Campaigns
Desert-Inspired Luxury Purse Campaigns
Kendall Jenner Stars in Longchamp’s Spring 2020 Campaign
<
29
Disney-Inspired Celebratory High Fashion
Disney-Inspired Celebratory High Fashion
Gucci Unveils a Capsule for CNY with Disney Motifs
<
28
Millennial-Friendly Branding Initiatives
Millennial-Friendly Branding Initiatives
The Samsonite Brand is Looking to Attract Millennials
<
27
Eco-Conscious Skincare Packaging
Eco-Conscious Skincare Packaging
SKIN SAPIENS Boasts a Business Model That Focuses on Transparency
<
26
Branded Interior Design Hacks
Branded Interior Design Hacks
Livet Hemma is IKEA's Branded DIY Blog and It Inspires Creativity
<
25
Female Spirit-Inspired Talismans
Female Spirit-Inspired Talismans
The Poet Atticus Joins Pyrrha for a Charitable Jewelry Launch
<
24
Non-Detergent Shampoo Alternatives
Non-Detergent Shampoo Alternatives
Hairstory's New Wash is a Wash-and-Conditioning Hair Cleanser
<
23
Provokingly Empowering Candles
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
<
22
Drink-Holding Ugly Holiday Sweaters
Drink-Holding Ugly Holiday Sweaters
The Hefty Party Cup Parka & Mitten Koozie is Outdoor-Friendly
<
21
Innovative Lipstick Sampling Solutions
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
<
20
Paper-Based Beer Packaging
Paper-Based Beer Packaging
Grolsch is Replacing Plastic Shrink Wrap with the Smurfit Kappa TopClip
<
19
Paper Bottle Packaging Concepts
Paper Bottle Packaging Concepts
The Absolut Company Joins Others in a Quest for Sustainability
<
18
Self-Explanatory Fast-Food Campaigns
Self-Explanatory Fast-Food Campaigns
These McDonald's Billboards are the Epitome of Minimalism
<
17
Branded Boutique Cafes
Branded Boutique Cafes
The Tim Hortons Boutique Cafe Opens in Toronto’s Financial District
<
16
CO2-Made Hand Sanitizers
CO2-Made Hand Sanitizers
The Air Co. Hand Sanitizer is Being Made by the Vodka Brand
<
15
Paper-Made Tube Packaging
Paper-Made Tube Packaging
This Paper Tube Packaging from Toppan Printing is Eco-Friendly
<
14
Pet Behavior-Inspired Products
Pet Behavior-Inspired Products
These Cat Products are Functional and Inherently Stylish
<
13
Game-Inspired Beauty Collaborations
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
<
12
Plastic-Free Noodle Packaging
Plastic-Free Noodle Packaging
The 'Paper Noodle' Packaging by Emily Enrica is 100% Biodegradable
<
11
Paper-Made Soap Packaging
Paper-Made Soap Packaging
CHOOSE Hand Soap is Packaged in Biodegradable Bottles
<
10
Chic Face Mask Designs
Chic Face Mask Designs
Chico's Offers a Three-Pack of Stylish & Affordable Non-Medical Face Masks
<
9
Luxurious Face Mask Designs
Luxurious Face Mask Designs
Burberry Boasts a Antimicrobial Mask, Adorned in Its Signature Design
<
8
Production Change-Inspired Ads
Production Change-Inspired Ads
New Balance is Now Making Masks to Meet Supply Demand Amid COVID-19
<
7
Vagina-Scented Incense
Vagina-Scented Incense
Erykah Badu is Debuting a Progressive Incense Aroma on BADU WORLD MARKET
<
6
Branded Reusable Face Masks
Branded Reusable Face Masks
adidas Has Released 'Face Cover,' Which is Made from Recycled Material
<
5
DIY Cardboard Home Competitions
DIY Cardboard Home Competitions
Dezeen Helps Launch the Samsung Out of the Box Competition
<
4
Luxury Fast-Food Branding
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
<
3
Provocative Mask Alternatives
Provocative Mask Alternatives
Max Siedentopf's Humorous List Shows Everyday Objects as Face Masks
<
2
Adaptive Innovation Webinar
Adaptive Innovation Webinar
Master the Science of Innovation With Jeremy Gutsche on June 30th
<
1
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
<