These 2020 branding trends range from quarantine-themed rebrands to sarcastic beverage marketing.
While fast food giant McDonald's and banana distributor Chiquita both launched recent rebrands as a result of the ongoing COVID-19 pandemic -- while McDonald's readapted its iconic golden arches logo to be distanced in solidarity with consumers social distancing around the globe, Chiquita removed its mascot from its recognizable logo, suggesting that she was already at home.
HUN Wine's 'The Worst Time to Launch a New Brand' campaign is another notable example using tongue-in-cheek humor to make the most of the pandemic. The outdoor billboard campaign was launched in partnership with creative agency TBWA and "addresses the alcoholic beverage brand's pandemic-related shortcomings." These include a canceled music festival, a canceled launch party and more activations while promoting the brand's accessible and tasty wine that still launched across UK supermarkets.
For more branding trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
