In order to meet its goal of "unifying Latin American influencers and labels together with artistic youth who have a passion for creative arts" during COVID-19, Los Angeles-based marketing agency Al Tun Tun launches a personal party kit. This initiative is compliant with physical distancing guidelines, imposed by the government for the duration of the pandemic.
The personal party kit will allow individuals to "host a party at home with [Al Tun Tun's] Fiesta En Casa event." To make this possible, the agency collaborated with 1800 Cristalino Tequila. The kits include fiesta accessories—from customized serving trays to unique glassware. A co-branded tote bag, a 750 ml bottle of 1800 Cristalino Tequila, and a mixologist menu are also included.
Image Credit: Al Tun Tun
What Makes This Trend Stand Out
- Personal Party Kits
- The growing popularity of personalized party kits that can be delivered right to your door presents opportunities for disruption in the event planning industry.
- Influencer Marketing
- The use of influencers to promote personal party kits presents opportunities for disruption in the marketing industry.
- Virtual Party Planning
- The trend towards virtual party planning and event hosting presents opportunities for disruption in the technology industry.
Sectors Adopting This
- Event Planning
- Personal party kits offer event planners new opportunities to take their services online and provide personalized experiences for their customers.
- Alcohol and Beverage
- Collaborations with companies like 1800 Cristalino Tequila for personal party kits offer opportunities for alcohol and beverage companies to reach new customers through sponsorships and co-branding.
- E-commerce
- The popularity of personal party kits being delivered to people’s homes presents opportunities for e-commerce companies to expand their product offerings and provide new conveniences to their customers.
