The aesthetic of Moon Cotton's branding and packaging will, without a doubt, catch the attention of consumers, thanks to the work of New York City-based design agency Vault49.
Moon Cotton is a direct-to-consumer brand who has been quite successful and has "carved out a premium space in the slime category" thanks to things like "inspired flavor combinations." Vault49 focused on elevating the unboxing experience for the brand. They did so with playful graphics and a soft pastel color palette that is inviting to the audience.
Slime has also been adopted in the creation of ASMR videos and Moon Cotton is very much focused on this market. With its playfully sophisticated packaging design, the brand offers an enhancement to the aesthetic and makes it highly desirable for high-profile ASMR content creators.
Image Credit: Vault49