Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Kanesa David — March 12, 2024 — Tech
References: sweetcheeks.sg & designboom
Singaporean gelato brand Sweet Cheeks partnered with brand designers Bravo to revamp its identity and stand out in the local ice cream market. The rebrand includes new menus, uniforms, and collateral featuring surreal landscapes, alongside a refreshed website.
As a result of the partnership, Sweet Cheeks' gelato flavors, crafted to tantalize taste buds and inspire adventure, are showcased through a playful new logo and AI-generated landscapes, fostering daydreams and conversations among its loyal consumer base.
Leveraging AI, Bravo created surreal imagery for the website, transforming dessert fantasies into captivating scenes that elevate gelato beyond mere dessert. Each flavor is represented as a planet in its own universe.
"We wanted the brand to celebrate the joy and simple pleasures that gelato brings to people’s lives," commented Sweet Cheeks' Creative Director, Edwin Tan.
Image Credit: Sweet Cheeks, Bravo, designboom, sweetcheeks.sg
As a result of the partnership, Sweet Cheeks' gelato flavors, crafted to tantalize taste buds and inspire adventure, are showcased through a playful new logo and AI-generated landscapes, fostering daydreams and conversations among its loyal consumer base.
Leveraging AI, Bravo created surreal imagery for the website, transforming dessert fantasies into captivating scenes that elevate gelato beyond mere dessert. Each flavor is represented as a planet in its own universe.
"We wanted the brand to celebrate the joy and simple pleasures that gelato brings to people’s lives," commented Sweet Cheeks' Creative Director, Edwin Tan.
Image Credit: Sweet Cheeks, Bravo, designboom, sweetcheeks.sg
Trend Themes
1. AI-enhanced Branding - Sweet Cheeks uses AI-generated landscapes to elevate its gelato branding and create surreal imagery that captivates consumers.
2. Experiential Packaging Design - Bravo's partnership with Sweet Cheeks showcases the disruptive potential of incorporating AI into packaging design to enhance the consumer experience.
3. Creative Flavor Representation - Each gelato flavor being represented as a planet in its own universe demonstrates a novel approach to visually showcasing products that can intrigue customers.
Industry Implications
1. Food and Beverage - The integration of AI in gelato packaging signals an opportunity for the food and beverage industry to explore innovative ways to enhance product presentation and customer engagement.
2. Design and Branding - The partnership between Sweet Cheeks and Bravo highlights the potential for the design and branding industry to adopt AI technologies to create visually striking and immersive brand experiences.
3. E-commerce and Retail - The use of AI-generated landscapes in packaging design presents e-commerce and retail sectors with a disruptive strategy to differentiate products and attract tech-savvy consumers.
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