Since PPE is the norm now, many brands have jumped on the bandwagon to create personalized designs that can reflect someone's personality and status--Burberry, for example, launched a chic luxurious face mask that boasts the brand's signature check print.
The label uses cotton for the facial coverings and treats the fabric with a special "antimicrobial technology." This does not add extra protection, but it keeps the mask fresher and more hygienic. Double-stitch elements are intended to create a bit of definition and a more luxe feel.
The brand has committed to donating 20% of the profits from its luxurious face masks to the Burberry Foundation COVID-19 Community Fund. The charity donates Personal Protective Equipment (PPE) to food banks and healthcare charities.
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