Burberry Boasts a Antimicrobial Mask, Adorned in Its Signature Design
References: uk.burberry & dezeen
Since PPE is the norm now, many brands have jumped on the bandwagon to create personalized designs that can reflect someone's personality and status--Burberry, for example, launched a chic luxurious face mask that boasts the brand's signature check print.
The label uses cotton for the facial coverings and treats the fabric with a special "antimicrobial technology." This does not add extra protection, but it keeps the mask fresher and more hygienic. Double-stitch elements are intended to create a bit of definition and a more luxe feel.
The brand has committed to donating 20% of the profits from its luxurious face masks to the Burberry Foundation COVID-19 Community Fund. The charity donates Personal Protective Equipment (PPE) to food banks and healthcare charities.
Image Credit: Dezeen
The label uses cotton for the facial coverings and treats the fabric with a special "antimicrobial technology." This does not add extra protection, but it keeps the mask fresher and more hygienic. Double-stitch elements are intended to create a bit of definition and a more luxe feel.
The brand has committed to donating 20% of the profits from its luxurious face masks to the Burberry Foundation COVID-19 Community Fund. The charity donates Personal Protective Equipment (PPE) to food banks and healthcare charities.
Image Credit: Dezeen
Trend Themes
1. Personalized Face Mask Designs - Brands can capitalize on the demand for PPE by creating face masks with personalized designs that reflect individual style and status.
2. Antimicrobial Technology in Face Masks - Incorporating antimicrobial technology in face masks can provide consumers with a fresher and more hygienic mask-wearing experience.
3. Charitable Donations From Face Mask Sales - Brands have the opportunity to support charitable causes by donating a portion of their face mask sales to organizations in need, fostering goodwill and positive brand perception.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage their design expertise to create personalized and stylish face mask options that align with current fashion trends.
2. Textile and Manufacturing - Companies involved in textile and manufacturing can explore the incorporation of antimicrobial technology in the production process of face masks to meet consumer demand for hygienic options.
3. Non-profit and Charitable Organizations - Non-profit and charitable organizations can benefit from partnering with or receiving donations from brands that sell face masks, facilitating their mission of providing PPE to those in need.
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