To celebrate the triumphant return of Dunkaroos to store shelves this summer, the brand has launched its very own line of Dunkaroos merch.
For those unfamiliar, Dunkaroos was a dual-compartment snack that contained cookies on one end and frosting on the other end for dunking. The snack was popular in the 1990s, but was discontinued in the U.S. in 2012. This summer, the product was finally brought back, and with its return comes a whole new lineup of Dunkaroo merch.
The new Dunkaroos merch is inspired by the brand's iconic neon color scheme and boasts bold '90s prints. Some of the standout items in the new collection include dunking cookie socks, a cookie print bucket hat, and a camp shirt featuring the iconic Dunkaroos mascot. All items can be purchased from dunkaroos.com, starting Wednesday, July 22, at 11 a.m. ET.
Image Credit: Dunkaroos
Key Themes Behind This Trend
- 90s Nostalgia Merchandise
- There is an opportunity to create more merchandise that taps into the nostalgia of the 90s.
- Pop Culture-inspired Merchandise
- Brands could create merchandise that is inspired by iconic pop culture items, as there is clearly a market for it.
- Reintroduction of Discontinued Products
- The successful return of Dunkaroos shows that there is a market for the reintroduction of older products that hold a nostalgia factor for consumers.
Where This Applies
- Consumer Packaged Goods
- Consumer packaged goods companies could reintroduce old products in a new way to tap into consumers' nostalgia and spark interest in the brand.
- Apparel and Accessories
- Apparel and accessories companies can create merchandise that taps into nostalgia for 90s pop culture, like Dunkaroos, to reach a specific consumer demographic.
- Food and Beverage Retail
- Food and beverage retailers can capitalize on the nostalgia trend by reintroducing older products that have a cult following, like Dunkaroos, to provide consumers with a taste of their childhood memories.
