A developer of plant-based marshmallow cremes called Funky Mello is introducing a sweet and salty snack pack modeled after "old-school dunking snacks." The plant-based marshmallow cremes from Funky Mello are available in specialty grocery stores around the nation and at some Sprouts Farmers Market and Whole Foods Market locations. In addition to familiar flavors like cherry, hazelnut, vanilla chai, and pumpkin spice, seasonal options include vanilla, strawberry, and chocolate biscuit.
“We are incredibly excited to see this product come to life,” said Delisa Harper, co-founder and chief executive officer of Funky Mello. “What is more exciting to us is being able to give back to something we are passionate about. There are millions of children who go to bed hungry. We have always wanted to change that reality. The launch of our Dippsterz and our new give-back program will put us on the right path.”
Image Credit: Funky Mello
Why This Trend Is Growing
- Retro-inspired Snacks
- Developing snack and confectionery products that have a retro-infused appeal.
- Plant-based Snacking
- Creating snacks or confectionery products that are plant-based and align with sustainable food options.
- DIY Snacking
- Developing snack products that are designed to be customizable or paired with accompanying dips or sauces.
Industries Being Reshaped
- Plant-based Foods
- Companies that develop and produce plant-based protein products or snacks that align with consumer trends favouring sustainable options.
- Confectionery Products
- Manufacturers that produce sweet or indulgent treats, snacks, or confectionery items that can suit a range of specific diet preferences.
- Snack Foods
- Developers and manufacturers that specialize in creating snack or fast-food products designed for on-the-go consumption, customizable options, or pairings with dipping sauces.
