The August 2020 branding round-up boasts various exciting initiatives that capture the attention of contemporary consumers through engaging content and striking visual aesthetics.
Doritos, for one, proves that user-generated content is in high-demand—which can only be amplified during the COVID-19 pandemic. The brand's new 'Crash from Home' contest, for instance, encourages fans to participate in its commercial. The outcome, aside from an entertaining experience, also points to a strengthened link between consumer and brand.
As many people seek to support Black-owned businesses, the August 2020 branding category points to a few bold brands in this space too. Geared toward satisfying the needs of an underserved market, the language of these products is celebrated for being authentic for championing the knowledge of communities who are marginalized.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
