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Top 100 Branding Trends in August

From Merged Flavor Snack Bars to User-Generated Snack Ads

— August 23, 2020 — Marketing
The August 2020 branding round-up boasts various exciting initiatives that capture the attention of contemporary consumers through engaging content and striking visual aesthetics.

Doritos, for one, proves that user-generated content is in high-demand—which can only be amplified during the COVID-19 pandemic. The brand's new 'Crash from Home' contest, for instance, encourages fans to participate in its commercial. The outcome, aside from an entertaining experience, also points to a strengthened link between consumer and brand.

As many people seek to support Black-owned businesses, the August 2020 branding category points to a few bold brands in this space too. Geared toward satisfying the needs of an underserved market, the language of these products is celebrated for being authentic for championing the knowledge of communities who are marginalized.
8.4
Score
Popularity
Activity
Freshness
100
Safari-Inspired Cosmetic Capsules
Safari-Inspired Cosmetic Capsules
Coloured Raine's Limited-Edition Range Elevates Your Appearance
<
99
Frontline Staff-Supporting Desserts
Frontline Staff-Supporting Desserts
The Pots & Co Tiramisù will Support NHS Staff in the UK
<
98
Chromatically Accented Baking Chocolates
Chromatically Accented Baking Chocolates
The Nestlé Toll House Funfetti Morsels are Tasty
<
97
Probiotic-Rich Child Yogurts
Probiotic-Rich Child Yogurts
The Super Danimals Yogurts Come in Three Tasty Flavors
<
96
Summery Squash Refreshments
Summery Squash Refreshments
The Ribena Raspberry & Rhubarb Squash Drink is Special Edition
<
95
Nourishing Hair Moisturizing Masks
Nourishing Hair Moisturizing Masks
Omiaje's Deep-Conditioning Product is Offered Through BLK + GRN
<
94
Gingery Sugar-Free Canned Cocktails
Gingery Sugar-Free Canned Cocktails
The Reed’s Zero Sugar Classic Mule is Keto-Friendly
<
93
Travel-Friendly Pocket-Sized Palette
Travel-Friendly Pocket-Sized Palette
Beauty Bakerie's Brownie Bar is Practical and Durable
<
92
Soccer-Themed Branded Documentaries
Soccer-Themed Branded Documentaries
New Balance Launched a Docuseries Named 'Football's Next Wave'
<
91
Reinvigorated Nostalgic Candies
Reinvigorated Nostalgic Candies
1908 Candy is Reviving Alexander the Grape Candy with More Edge
<
90
Autumnally Spiced Marshmallows
Autumnally Spiced Marshmallows
The Kraft Jet-Puffed Pumpkin Spice Marshmallows are Tasty
<
89
Dark Roast Nut Butters
Dark Roast Nut Butters
The Santa Cruz Organic Creamy Dark Roasted Almond Butter is Versatile
<
88
Merged Flavor Snack Bars
Merged Flavor Snack Bars
The Kind Salted Caramel Dark Chocolate Bar is 60% Nuts
<
87
Egg-Free Chickpea Tortillas
Egg-Free Chickpea Tortillas
The Squeaky Bean Plant-Based Tortilla is Fluffy and Versatile
<
86
Dairy-Free Feta Cheeses
Dairy-Free Feta Cheeses
The Follow Your Heart Dairy-Free Feta Crumbles Cheese Alternative is Tasty
<
85
Spiced Shell-Free Pistachios
Spiced Shell-Free Pistachios
The Wonderful® Pistachios No Shells Variety Pack Have Three Flavors
<
84
Citrusy Premixed Cocktail Drinks
Citrusy Premixed Cocktail Drinks
The WKD Lemon Drink Brings a Citrus Touch to the Lineup
<
83
Lemonade Stand Relief Ads
Lemonade Stand Relief Ads
Country Time Launched the 'The Littlest Bailout Relief Fund' Campaign
<
82
Natural Clay Kitty Litters
Natural Clay Kitty Litters
The Tidy Cats Naturally Strong Litter Has Activated Charcoal and More
<
81
Refreshing Functional CBD Drinks
Refreshing Functional CBD Drinks
The VYBES Blueberry Mint Hemp Extract Drink is Flavorful
<
80
Mini Snacking Cheese Bites
Mini Snacking Cheese Bites
The New Cathedral City Minis Cheddar Snacks Come in Packs of Five
<
79
Reduced Sugar Juice Pouches
Reduced Sugar Juice Pouches
The Tree Top Fruit+Water Pouches Boast Less Sugar
<
78
Heritage-Honoring Beer Branding
Heritage-Honoring Beer Branding
This New Budweiser Budvar Branding Pays Homage to the Past
<
77
Refreshing Fruit-Inspired Sparkling Waters
Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor
<
76
Variance-Embracing Whiskeys
Variance-Embracing Whiskeys
The Widow Jane Lucky Thirteen Bourbon Varies from Barrel to Barrel
<
75
Skin Tone-Inclusive Beauty Lines
Skin Tone-Inclusive Beauty Lines
STELLAR is a Diversity-Focused Brand Created by Monika Deol
<
74
Delicious Vegan Cheese Blends
Delicious Vegan Cheese Blends
Daiya Debuts a Mozzarella & Cheddar Cheese Blend as Part of Its Line
<
73
Relaxing Loose-Leaf CBD Teas
Relaxing Loose-Leaf CBD Teas
The CBD Living CBD ImmuniTea Comes in Two Flavor Options
<
72
Autumnal Ice Cream Desserts
Autumnal Ice Cream Desserts
These New Alden’s Organic Ice Creams are Limited-Edition
<
71
Heritage-Accenting Streetwear Shops
Heritage-Accenting Streetwear Shops
The Noah Store in Osaka Commemorates the Space's Origin
<
70
Plant Protein Snack Bars
Plant Protein Snack Bars
The Nestlé Yes! Snack Bars Now Come in Protein-Packed Options
<
69
Branded Podcast Series Launches
Branded Podcast Series Launches
Kraft Heinz Created a Podcast Series Named 'Table Stakes'
<
68
Low-Sugar Cannabis Gummies
Low-Sugar Cannabis Gummies
The Plus Products 'HI-CUBES' Have Less Than One Gram of Sugar Each
<
67
Bourbon Barrel-Aged Honeys
Bourbon Barrel-Aged Honeys
The TruBee Barrel-Aged Honey Has a Versatile Profile
<
66
All-Natural Hard Refreshments
All-Natural Hard Refreshments
This Range of Bold Rock Drinks Includes Three Tasty Options
<
65
Collective Insurance Providers
Collective Insurance Providers
Laka Caters to Cyclists, Boasting Both Bicycle & Recovery Insurance
<
64
Crispy Liquid-Filled Gums
Crispy Liquid-Filled Gums
The Mentos Pure Fresh Gum Now Comes in a New Format
<
63
Male Preconception Supplements
Male Preconception Supplements
The HeNatal Preconception Vitamin for Men Supports Sperm Health
<
62
Dairy-Free Keto Creamers
Dairy-Free Keto Creamers
The Califia Farms Unsweetened Vanilla Keto Creamer is Satisfying
<
61
Traceable Coffee Bags
Traceable Coffee Bags
1850 Coffee's Packaging Traces Coffee Back to Its Country of Origin
<
60
Tradition-Preserving Authentic Skincare
Tradition-Preserving Authentic Skincare
Orobaa Utilizes Locally Sourced Ingredients from Africa
<
59
User-Generated Snack Ads
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
<
58
Citrus-Infused Prepackaged Smoothies
Citrus-Infused Prepackaged Smoothies
The Naked Zing Drinks from Naked Juice are Tartly Finished
<
57
Conveniently Canned Gin Cocktails
Conveniently Canned Gin Cocktails
The Opihr Gin Ready-to-Drink Gin & Tonics will Launch in August
<
56
Fruity Semi-Sparkling Wine Drinks
Fruity Semi-Sparkling Wine Drinks
These New La Fiesta Sparkling Wines are Fun and Fruity
<
55
Satisfying Low-Carb Granolas
Satisfying Low-Carb Granolas
The Highkey Keto Granola is Lightly Sweetened and Diet-Friendly
<
54
Authentically Brewed Soy Sauces
Authentically Brewed Soy Sauces
The Thai Dragon Soy Sauce Comes in Light and Dark Varieties
<
53
Intense Hydration Eye Treatments
Intense Hydration Eye Treatments
The InstaNatural Hyaluronic Acid Eye Gel Cream Targets Concerns
<
52
All-Natural Mochi Ice Creams
All-Natural Mochi Ice Creams
Mochidoki Offers a Premium Take on the Japanese-Inspired Delicacy
<
51
Vitamin-Powered Hyperpigmentation Remedies
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
<
50
Snack Bar Brand Cereals
Snack Bar Brand Cereals
KIND Cereal will be Available in Four Flavor Options
<
49
Summer Beer Ranges
Summer Beer Ranges
Karbach Brewery Spotlights Three Cans That Will Deliver a Refreshing Experience
<
48
Teen-Targeted Hygiene Products
Teen-Targeted Hygiene Products
The OMV! By Vagisil Products Meet the Needs of Young Women
<
47
Vegan-Friendly Dessert Protein Snacks
Vegan-Friendly Dessert Protein Snacks
The New Barebells Vegan Protein Bars Come in Two Flavors
<
46
Female-Focused Protein Supplements
Female-Focused Protein Supplements
These Tone It Up Plant-Based Protein Powders are Flavorful
<
45
Consumer-Centric QSR Cleaning Initiatives
Consumer-Centric QSR Cleaning Initiatives
MOOYAH Burgers Launched a Restaurant Deep Cleaning Event
<
44
Plant-Based Whole Nutrition Supplements
Plant-Based Whole Nutrition Supplements
These Purition Vegan Protein Powders are Plant-Powered
<
43
Cocktail-Inspired Tea Products
Cocktail-Inspired Tea Products
These Tazo Tea Blends Include Four New Products
<
42
CBD-Infused Dessert Bars
CBD-Infused Dessert Bars
These Kefla CBD Chocolates Can be Eaten or Mixed into Warm Milk
<
41
Culturally Inspired Sustainable Lipsticks
Culturally Inspired Sustainable Lipsticks
Cheekbone Beauty is an Indigenous-Owned & Founded Brand
<
40
Powdered Cannabis Supplements
Powdered Cannabis Supplements
Ripple QuickSticks are Easy to Enjoy at Anytime
<
39
Cafe-Branded Sunglasses
Cafe-Branded Sunglasses
The goodr x Dunkin' Sunglasses Come in Two Hip Styles
<
38
Aromatic Hop Tea Refreshments
Aromatic Hop Tea Refreshments
The Hoplark HopTea 'The Tea is Silent' Drinks are Limited-Edition
<
37
Summer Beer Ad Campaigns
Summer Beer Ad Campaigns
Stella Artois Launched a Summer Ad Campaign Featuring Celebrities
<
36
Natural Afro-Specific Hair Products
Natural Afro-Specific Hair Products
Afrocenchix Emphasizes Natural and Nourishing Formulas
<
35
Holistic Mushroom Tinctures
Holistic Mushroom Tinctures
Üphoric Urth's Medicinal Mushroom Tinctures Address Different Problems
<
34
Oven-Baked Chicken Snacks
Oven-Baked Chicken Snacks
The Peperami Smokin’ Chicken Bites are a Tasty and Healthful Snack
<
33
Sporty Highball-Inspired Ciders
Sporty Highball-Inspired Ciders
The Shacksbury Lo-Ball Cider Contains Just Two Grams of Sugar
<
32
Musician-Fronted Teaser Videos
Musician-Fronted Teaser Videos
The Thom Brown Spring/Summer 2021 Capsule Features Moses Sumney
<
31
Haute Couture Short Films
Haute Couture Short Films
This Dior Film Was Presented During the Digital Paris Fashion Week
<
30
Branded Six-Foot Cooler Giveaways
Branded Six-Foot Cooler Giveaways
Heineken's Six-Foot Dos Equis Cooler Keeps Users Safely Apart
<
29
Vegan-Friendly Chocolate Snack Bars
Vegan-Friendly Chocolate Snack Bars
The Huel Raspberry & White Chocolate Snack Bar is Tasty
<
28
Hydrating Body Glosses
Hydrating Body Glosses
Featherweight by Oui the People Answers Your Moisturizing Needs
<
27
THC-Infused Sparkling Waters
THC-Infused Sparkling Waters
The WUNDER Cannabis Sparkling Waters Come in Three Options
<
26
Millennial-Targeted Snack Rebrands
Millennial-Targeted Snack Rebrands
Sun-Maid Updates its Brand Imagery for Modernity & Simplicity
<
25
Branded Esports Events
Branded Esports Events
American Eagle is Hosting a Virtual Esports Event with Celebrities
<
24
POC-Owned Beauty Brands
POC-Owned Beauty Brands
The Lip Bar Advocates for Inclusivity & Accessibility in the Beauty Space
<
23
Crispy Beef Snack Chips
Crispy Beef Snack Chips
The Kalahari Crisps Air Dried Beef Chips Come in Three Flavors
<
22
Canned Sparkling Tequilas
Canned Sparkling Tequilas
Onda Mixes Tequila with Sparkling Water and Real Fruit Juice
<
21
All-Purpose Umami Salts
All-Purpose Umami Salts
The Seed Ranch Flavor Co. Umami Seasoning Salt is Easy to Use
<
20
Senior-Focused QSR Meals
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
<
19
High Fashion Short Films
High Fashion Short Films
Louis Vuitton Debuts the Spring/Summer 2021 Line with a Playful Short
<
18
Competition-Created Candy Bars
Competition-Created Candy Bars
These New Cadbury Dairy Milk Chocolate Bars are Limited-Edition
<
17
Mushroom-Scented Perfumes
Mushroom-Scented Perfumes
Braindead Releases a Fragrance and Hand Soap with the Shroom Cola Scent
<
16
Plastic-Free Tissue Packaging
Plastic-Free Tissue Packaging
Kleenex Tissue Packaging will No Longer Feature a Plastic Collar
<
15
Heat Wave Beer Promotions
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
<
14
Multi-Functional Skincare Treatments
Multi-Functional Skincare Treatments
Beija Flor Naturals' Products Boast a Brazilian Butter Blend
<
13
Fast Food-Inspired Beer Boxes
Fast Food-Inspired Beer Boxes
Aguila Beer's CRAVING SIXPACKS Support Responsible Drinking at Home
<
12
Curated E-Commerce Campaigns
Curated E-Commerce Campaigns
eBay Canada Celebrates Its 25th Anniversary with Canadian Tastemakers
<
11
Artistic Skincare Videos
Artistic Skincare Videos
Laneige Teamed Up with Sagmeister & Walsh, to Express Luminous Beauty
<
10
Travel-Inspired Ice Creams
Travel-Inspired Ice Creams
Marco Sweets & Spices Boasts a Line of Cultural Ice Cream Flavors
<
9
Inaugural Inclusive Fashion Collections
Inaugural Inclusive Fashion Collections
OPEN/END Partnered with Sundae Kids for Its First Range
<
8
Streaming-Based Marketing Campaigns
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
<
7
Exclusive All-White Sneakers
Exclusive All-White Sneakers
Roger Federer and On Release a 1,000 Pairs of the Roger
<
6
Digital Sweets-Focused Festivals
Digital Sweets-Focused Festivals
Dessert Goals Restructures Its Event Due to the COVID-19 Outbreak
<
5
90s Snack Pack Merch
90s Snack Pack Merch
Dunkaroos Has a New Line of Dunkaroos Merch Inspired by the '90s
<
4
Furniture Brand Apparel Lines
Furniture Brand Apparel Lines
The IKEA Apparel Line is Made for the People of Tokyo
<
3
Adult-Branded Hand Sanitizers
Adult-Branded Hand Sanitizers
The Pornhub Hand Sanitizer Bears the Company's Familiar Branding
<
2
Fashionable Ice Cream Campaigns
Fashionable Ice Cream Campaigns
The Don’t Hold Back Häagen-Dazs Campaign Celebrates Expression
<
1
Paper Bottle Packaging Concepts
Paper Bottle Packaging Concepts
The Absolut Company Joins Others in a Quest for Sustainability
<