A dreamy and mystical Dior film opened the luxury brand's digital presentation during Paris Fashion Week. The piece was directed by Italian filmmaker Matteo Garrone and is titled 'Le Mythe Dior.'
The visual aesthetic of the film is lush and ethereal, further elevated by the music which can be characterized as soft and elegant. The opening sequence sees a number of women fitting Dior's Autumn/Winder 2020 silhouettes onto doll mannequins which are placed in a dollhouse. Later, these designs are worn in their entire glory by nymphs.
In addition, the dreamy Dior film also pays tribute to a traveling exhibit from 1945. Dubbed 'Théâtre de la Mode,' the historical reference presented small-scale fashion mannequins during World War II. The incorporation of this sequence further blurs the line between fashion and the art of film.
Image Credit: Dior
This Dior Film Was Presented During the Digital Paris Fashion Week
1. Luxury Fashion Films - There is an opportunity for luxury fashion brands to create more dreamy and mystical films to showcase their collections and elevate their brand image.
2. Nostalgic Fashion References - Incorporating references to historic fashion and blending it with modern fashion designs can create a unique and memorable experience for consumers.
3. Virtual Fashion Shows - The COVID-19 pandemic has accelerated the need for the fashion industry to embrace digital means to display their collections, creating opportunities for virtual fashion shows.
1. Fashion - Fashion brands can explore incorporating more cinematic elements into their product launches to create unique and immersive experiences that connect with consumers.
2. Film - Filmmakers can partner with luxury fashion brands to create captivating short films that showcase collections and drive brand loyalty.
3. Virtual Event Production - With virtual fashion shows and events becoming more common, there is an opportunity for event production companies to specialize in creating engaging digital experiences for fashion brands.