The genre of the high fashion short film has been gaining traction in recent years as the industry has been moving forward to blur the lines between haute couture and art. Virgil Abloh curated a "prelude" for the upcoming Louis Vuitton's Spring/Summer 2021 menswear collection which is scheduled to make its debut in Shanghai and Tokyo later in the summer. The range features a total of 75 new looks. Some of the silhouettes—25, to be exact—are made from recycled materials and another 25 are repurposed looks from previous collections of the haute couture brand.
The fashion short film is titled 'The Adventures of Zoooom with Friends' and it focuses on "trials and tribulations at Paris Fashion Week.' The sequence was developed by Reggieknow and the original score from The Sa-Ra Creative Partners is incorporated into the composition.
What's Driving This Trend
- High Fashion Short Films
- There is a growing trend of high fashion brands using short films to showcase their collections, blending fashion and art.
- Sustainable Fashion
- The use of recycled materials and repurposed looks in fashion collections is becoming more prevalent, offering disruptive innovation opportunities for sustainable fashion brands.
- Fashion Show Experiences
- Fashion brands are exploring new ways to present their collections, such as creating immersive experiences like the 'trials and tribulations at Paris Fashion Week' depicted in this short film.
Who This Affects Most
- Fashion
- The fashion industry can leverage high fashion short films to captivate audiences and create unique brand experiences.
- Art
- The art world can embrace the merging of fashion and film as a form of creative expression and collaboration.
- Film Production
- The film production industry can benefit from the increased demand for high fashion short films, offering new opportunities for collaboration and storytelling.
