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20 Digital Fashion Innovations

From AR Puffer Jackets to Virtual Costume Exhibits

— May 23, 2021 — Eco
The way consumers discover, shop for and try on clothing and accessories is changing and people are no longer just purchasing physical garments but virtual fashion too, as these digital fashion innovations exemplify.

Ultra-exclusive digital fashion designs are being released as NFTs that help to put power back into the hands of the creator and at the same time, satisfy the buyer's desire for exclusivity, newness and authenticity. Many of these next-gen fashion designs can be worn in augmented reality or used to dress up avatars in games and virtual worlds. Thanks to the limitless nature of the metaverse, impossible designs can be created.

The way the newest fashions are being debuted and sold to buyers is also changing, thanks to a rise in virtual events and online-only showrooms.
9.4
Score
Popularity
Activity
Freshness
20
Avatar-Modeled Fashion Shows
Avatar-Modeled Fashion Shows
Anaïs Jourden's Digital Fashion Show Features Avatars and Humans
<
19
Digital Denim Outfits
Digital Denim Outfits
The Levi's x Bitmoji Collection Shares Digital Versions of Classic Styles
<
18
Digital Fashion Magazines
Digital Fashion Magazines
Issued by Bottege Veneta Replaces the Brand's Online Presence
<
17
Virtual 3D Tech Festivals
Virtual 3D Tech Festivals
The 3D Tech Festival Explored the Future of Technology & Fashion
<
16
Streetwear-Branded NFTs
Streetwear-Branded NFTs
Champion Athleticwear and Tafi Create NFTs and Avatar Content for Samsung
<
15
Virtual Costume Exhibits
Virtual Costume Exhibits
Netflix and Brooklyn Museum Created an Immersive, 360-Degree Experience
<
14
Exclusive Virtual Outfits
Exclusive Virtual Outfits
RTFKT and THE FABRICANT Created a Seven-Piece NFT Collection
<
13
Digital Fashion Retailers
Digital Fashion Retailers
Dress-X Explores the Future of Digital Fashion with Virtual Designs
<
12
AR Puffer Jackets
AR Puffer Jackets
The NFT Byte Jacket Can Be Worn with Snapchat's Body-tracking Tool
<
11
Virtual Gaming Jackets
Virtual Gaming Jackets
RTKFT Studios' METAJACKET is Designed to Be Worn by Gaming Avatars
<
10
Empowering Activewear Capsules
Empowering Activewear Capsules
adidas and Karlie Kloss Created a Collection of Eco-Friendly Styles
<
9
Virtual Cryptofashion Events
Virtual Cryptofashion Events
Crypto Fashion Week Explores Blockchain-Powered Digital Fashion
<
8
Digital Fashion Houses
Digital Fashion Houses
The Fabricant Explores the Intersection of Fashion & Technology
<
7
Digital Blockchain Dresses
Digital Blockchain Dresses
The Fabricant Introduced & Auctioned the First-Ever Blockchain Dress
<
6
Digital Fashion Marketplaces
Digital Fashion Marketplaces
DIGITALAX Lets Designers Auction Off Virtual Garments
<
5
Digital Fashion Showrooms
Digital Fashion Showrooms
Diesel’s Hyperoom Introduces a New Fashion Buying Experience
<
4
Digital Streetwear Fashion Collections
Digital Streetwear Fashion Collections
Happy99 Offers Digital Pants, Shirts, Plushies, and More
<
3
Helium-Powered Floating Jackets
Helium-Powered Floating Jackets
The Inflatable HELIUM-10000 Jacket Allows the Wearer to Fly
<
2
Collectible Cryptocurrency Sweaters
Collectible Cryptocurrency Sweaters
THE DEMATERIALISED's Virtual Garments are Released as NFTs
<
1
Digital-Only Fashion Capsules
Digital-Only Fashion Capsules
Carlings' Digital Fashion Collection Boasts a Futuristic Outlook
<