The way consumers discover, shop for and try on clothing and accessories is changing and people are no longer just purchasing physical garments but virtual fashion too, as these digital fashion innovations exemplify.
Ultra-exclusive digital fashion designs are being released as NFTs that help to put power back into the hands of the creator and at the same time, satisfy the buyer's desire for exclusivity, newness and authenticity. Many of these next-gen fashion designs can be worn in augmented reality or used to dress up avatars in games and virtual worlds. Thanks to the limitless nature of the metaverse, impossible designs can be created.
The way the newest fashions are being debuted and sold to buyers is also changing, thanks to a rise in virtual events and online-only showrooms.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
