Champion Athleticwear recently joined forces with Tafi to create a Spring 2021 collection of Non-Fungible Tokens (“NFTs”) and Samsung Galaxy’s AR Emoji. The launch includes iconic and exclusive Champion artwork and limited-edition avatars inspired by the label. The Samsung AR Emojis include branded slides, sweatshirts, tees, and joggers, among others.
“This is an incredibly exciting, transformative time in the digital world. We are just starting to scratch the surface on the benefits that NFTs unlock for the customer,” said Tyler Lewison, General Manager at Champion. “This NFT drop is an extension of our partnership with Tafi, which started last year in an effort to better reach our customers and make Champion accessible to them in a whole new way.”
The new Champion NFTs and Samsung avatars collection is available now in the Samsung Galaxy store.
Image Credit: Champion, Tafi
What Makes This Trend Stand Out
- Streetwear-branded Nfts
- The use of NFTs to create unique streetwear products offers opportunities for collectible investments and personalized fashion.
- AR Fashion Avatars
- The integration of AR technology and fashion avatars serves as an innovative marketing tool for companies to reach a larger audience and promote brand awareness.
- Fashion and Blockchain Technology
- The use of blockchain technology in the fashion industry, through the creation of NFTs, creates a new way for companies to monetize their intellectual property and offer exclusive products and experiences to their customers.
Sectors Adopting This
- Fashion and Apparel Industry
- The fashion industry can harness the power of NFTs and AR technology to offer unique, personalized products to customers and create new revenue streams.
- Blockchain Industry
- The fashion industry's adoption of blockchain technology creates opportunities for companies to develop new blockchain-based applications and platforms to monetize their intellectual property.
- Marketing Industry
- The integration of AR avatars and NFTs in marketing campaigns opens new possibilities for companies to create innovative and engaging customer experiences.
