adidas and Karlie Kloss designed a capsule collection of eco-friendly activewear featuring high-performance styles made with upcycled plastic waste. The collection includes fishnet mesh leggings and PRIMEBLUE and PRIMEGREEN materials that help to make the most of plastic collected from beaches. The collaboration is equal parts empowering, sustainable and encouraging, as Kloss says "I hope this collaboration inspires the next generation of women to use sport to fuel their passions and achieve their ambitions."
Officially launching online in December, the capsule collection from Karlie Kloss and adidas is set to include seasonal drops throughout 2021. In partnership with digital fashion house The Fabricant, adidas will be unveiling a virtual version of its WIND.RDY Parka.
Image Credit: adidas Women
What Makes This Trend Stand Out
- Eco-friendly Activewear
- Opportunity to create more eco-friendly activewear using upcycled materials and sustainable manufacturing processes.
- Upcycled Plastic Waste
- Disruptive opportunity to utilize plastic waste collected from beaches in the production of high-performance activewear.
- Virtual Fashion
- Opportunity to explore virtual fashion experiences and collaborations, allowing customers to interact with clothing in a digital space.
Sectors Adopting This
- Fashion
- Fashion brands can embrace sustainable practices and develop eco-friendly activewear collections.
- Sportswear
- Sportswear brands can incorporate upcycled materials and contribute to reducing plastic waste in the environment.
- Technology
- Technology companies can develop virtual fashion solutions and enhance the digital experience of clothing shopping.
