FKA Twigs joined the On Running team as a creative partner last spring and has launched the first installment of her apparel capsule for the Fall/Winter 2024 season in the Body is Art campaign.
Now, it is getting a second launch for the Spring/Summer 2025 season with a series of gear that looks at redefining the notion of training as a “living, breathing art form where the body becomes a canvas for creative movement," as noted by the brand. Twigs also notes in a statement, “The way that I train can be linked to a new dance form that I want to discover, or movement form I want to dive into. It helps me express myself and can influence my music and my art.”
Image Credit: Jordan Hemingway
What Makes This Trend Stand Out
- Artistic Activewear Integration
- The merging of fashion and art in activewear designs offers a fresh perspective on personal expression through fitness apparel.
- Celebrity-driven Fashion Collaborations
- The involvement of artists like FKA Twigs in fashion projects creates unique opportunities for brands to reach niche consumer bases through elevated artistry.
- Hybrid Training as Artistic Expression
- The concept of training as a form of artistic endeavor encourages the development of new fitness routines that blend physical exertion with creative exploration.
- Gender-fluid Sportswear
- Reimagining athletic clothing with gender-neutral designs provides an inclusive approach to fashion that aligns with evolving societal norms.
Sectors Adopting This
- Fashion Retail
- Embracing artistic collaborations in retail allows brands to diversify product offerings and capture the interest of style-conscious consumers.
- Sports and Fitness
- Innovative training gear that doubles as artistic expression can reshape consumer engagement in the sportswear industry.
- Entertainment and Performance Art
- Collaborations between artists and athletic brands offer unique cross-industry opportunities that merge performance art and fashion.
