Zendaya’s latest collaboration with On introduces the Cloudzone Moon, which is a sneaker that merges athletic performance with high-fashion aesthetics. Designed in partnership with stylist Law Roach, the sneaker features breathable mesh, plush forefoot padding, and On’s signature CloudTec® midsole, ensuring comfort without compromising on style.
The accompanying “Be Every You” campaign, which is directed by Bardia Zeinali, explores themes of identity and movement. Shot across surreal, moonlit sets, Zendaya models pieces from On’s Fall/Winter 2025 collection, including a form-fitting studio bodysuit and a minimalist track jacket. The Cloudzone Moon is now available online and in stores worldwide, offering a versatile addition to any wardrobe. A second co-designed sneaker, the Cloudtilt Moon, is set to release on October 2, building anticipation for Zendaya’s evolving partnership with On.
Image Credit: On
What Makes This Trend Stand Out
- Lunar-influenced Fashion
- The use of lunar-inspired design elements in fashion, such as moonlit color palettes and textures, offers a celestial take on contemporary style.
- Celebrity-led Sneaker Collaborations
- Celebrities partnering with athletic brands to co-create footwear lines fuses star power with brand identity, creating unique marketable products.
- Multifunctional Footwear Design
- Sneakers that integrate performance-oriented features with high-fashion aesthetics address the demand for versatile, everyday wear.
- Merging Athletic Performance with Style
- The convergence of athletic performance technology like CloudTec® with high-fashion elements exemplifies the growing trend of functional luxury.
Sectors Adopting This
- Sportswear
- The sportswear industry is increasingly blending technical advancements with stylish designs, appealing to both athletes and fashion enthusiasts.
- Fashion Retail
- Fashion retailers are embracing hybrid collections that combine wearable technology with chic designs to attract a broader consumer base.
- Entertainment and Endorsements
- The entertainment industry sees opportunities in celebrity endorsements that leverage personal branding for successful product launches.
