RTKFT Studios' METAJACKET is Designed to Be Worn by Gaming Avatars
Laura McQuarrie — March 5, 2021 — Tech
References: twitter & newsbeezer
Virtual sneaker brand RTKFT Studios is exploring the future of fashion with its first non-sneaker product, the METAJACKET, which was exclusively created for FaZe Banks. Made to be worn by a gaming avatar, the METAJACKET is one of the many unique products that's being released as a non-fungible token, or NFT.
In the fight against fast fashion, brands like RTKFT Studios are creating the foundation for consumers to buy or rent fashion items in the form of digital assets. As people look for creative ways to express themselves by dressing up their digital avatars, virtual fashion satisfies the desire for uniqueness, exclusivity and owning a piece of the latest fashion, even if it's something that physically can't be worn on the body.
In the fight against fast fashion, brands like RTKFT Studios are creating the foundation for consumers to buy or rent fashion items in the form of digital assets. As people look for creative ways to express themselves by dressing up their digital avatars, virtual fashion satisfies the desire for uniqueness, exclusivity and owning a piece of the latest fashion, even if it's something that physically can't be worn on the body.
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