Swear London has tapped Darewise Entertainment and Skinvaders, a technology platform for metaverse-style digital fashion, for a new NFT collection. The collection will be available in the Life Beyond metaverse by Darewise Entertainment, an AAA science fiction RPG game. The partnership will enable gamers to don fashionable items, such as Swear's renowned clunky platform shoes from the 1990s, in the game, which depicts an elaborate and detailed digital civilization in an extraterrestrial world.
“By working with the most talented creators and brands we love in the real world, like Swear, we are building an interesting, authentic and believable alternate reality. Skinvaders’ expertise in creating custom in-game elements will also play a pivotal role in this social experience,” said Benjamin Charbit, chief executive of Darewise Entertainment.
Image Credit: Life Beyond x Swear London
What's Driving This Trend
- Metaverse-based Fashion
- The emergence of metaverse-based fashion creates an opportunity for fashion brands to explore a new type of digital experience.
- NFT Collections
- The creation and sale of NFT collections provide an avenue for businesses to monetize digital assets.
- In-game Advertising
- Partnering with gaming platforms to showcase branded items in-game presents an opportunity to reach a highly engaged audience.
Who This Affects Most
- Fashion Industry
- Fashion brands can tap into the metaverse market to expand their reach and offer unique experiences to their customers.
- Blockchain Industry
- The use of blockchain technology in the creation and sale of NFT collections has disruptive innovation potential in various industries.
- Gaming Industry
- Incorporating branded items in games for in-game advertising presents new advertising opportunities and revenue streams for the gaming industry.
