EBIT™ (Enjoy Being in Transition™) is pioneering the virtual fashion industry with a new collection of metaverse footwear called ‘Spectrum of Footwear [E010].’ The range of digital shoes results from a collaboration with NFT marketplace ‘THE DEMATERIALIZED.’ Avatars can wear the collection as NFTs, and consumers can also sport them in real life.
Each EBIT™ (Enjoy Being in Transition™) shoe pair comes with EBIT’s signature branding that references multiple themes surrounding morality, mental health, and contemporary youth. The EBIT ‘Spectrum of Footwear [E010]’ will be available on ‘THE DEMATERIALIZED’ platform on May 19, 2022.
“[E010] pays a respectful reference to how both the classifications of footwear design and the diagnosis of mental health conditions have followed a similar progression over the previous 20 years,” says EBIT™ (Enjoy Being in Transition™) in a press release.
Each silhouette will be auctioned off in limited quantities, with 10% of proceeds going towards the National Autistic Society.
Image Credit: EBIT™ (Enjoy Being in Transition™)
Why This Trend Is Growing
- Metaverse Fashion
- There is an opportunity for companies to explore the metaverse fashion space by developing NFT-based clothing that can be worn by avatars and/or in real life.
- Virtual Brand Partnerships
- An opportunity exists for companies to partner with NFT marketplaces to create virtual fashion collections for consumers to wear in the metaverse.
- Digital Collectibles
- Companies can explore the creation of digital collectibles in the form of NFT-based shoes or other fashion items that can be sold for a significant profit.
Industries Being Reshaped
- Fashion
- Fashion companies can leverage NFTs and virtual marketplaces to create new revenue streams and tap into the metaverse fashion space.
- NFT Marketplaces
- NFT marketplaces can partner with fashion companies to create virtual collections that can be sold as NFTs, further expanding their offerings.
- Charitable Organizations
- Charitable organizations can partner with companies to use the profits from NFT-based sales to support a cause or organization.
