Social distancing practices have led to the cancellation of some major events, pushing brands to get creative -- an example of this is ANAÏS JOURDEN's digital fashion show, which poses as a solution to the crowded fashion week.
The label was set to do a runway show, but has now moved its efforts to the online world, producing a digital fashion show. The Hong Kong-based label leans into technology, debuting its new line by projecting simulated models on a big screen. Virtual avatars are modeling the brand's clothes, which feature custom NIke sneakers and swoosh-embedded apparel. The avatars were also joined alongside human models, bridging the gap between the online and offline world.
Image Credit: ANAÏS JOURDEN, Nike