THE DEMATERIALISED is creating a future where digital garments have the potential to replace fast fashion, as it produces virtual items that are released as NFTs, which are generated and authenticated in the LUKSO blockchain.
Karinna Nobbs, co-founder of THE DEMATERIALISED, says that "There is a first-mover advantage right now as there are so few fashion brand NFTs in the marketplace." As NFTs are new to many fashion fans, the company accepts both fiat and crypto payments to make NFTs more accessible to a wider audience range.
Cryptographic tokens called non-fungible tokens (NFTs) are slowly becoming mainstream and they're changing the way artists, musicians, creators and brands sell their work. The blockchain assets provide security and convenience, and set themselves apart by generating value thanks to their uniqueness.