The Wonderful® Pistachios No Shells Variety Pack Have Three Flavors
Michael Hemsworth — July 17, 2020 — Marketing
References: getcrackin & trndmonitor
The Wonderful® Pistachios No Shells Variety Pack is a new offering from the brand that will offer consumers an option to pick up when looking to enjoy the healthy snack in a convenient, flavor-forward way. The variety pack has three flavors including Roasted & Salted, Honey Roasted and Chili Roasted, which are all packaged individually in small serving sizes. This makes the nuts easy to enjoy out of the house by simply grabbing a pack and putting it in a bag for consumption later in the day.
Senior Vice President of Marketing at The Wonderful Company Adam Cooper spoke on the new Wonderful® Pistachios No Shells Variety Pack saying, "We recognize that some of our consumers want smaller packaging sizes, so our new Wonderful Pistachios No Shells variety packs provide a value for those looking for convenient plant protein snacks. We see our new variety packs as a big opportunity for retailers, as snackers continue to look for individual sizes in the nuts and trail mix category, and we know they'll also work well for lunchboxes and at home snacking occasions."
Senior Vice President of Marketing at The Wonderful Company Adam Cooper spoke on the new Wonderful® Pistachios No Shells Variety Pack saying, "We recognize that some of our consumers want smaller packaging sizes, so our new Wonderful Pistachios No Shells variety packs provide a value for those looking for convenient plant protein snacks. We see our new variety packs as a big opportunity for retailers, as snackers continue to look for individual sizes in the nuts and trail mix category, and we know they'll also work well for lunchboxes and at home snacking occasions."
Trend Themes
1. Convenient Snacking - The trend of convenient snacking presents an opportunity for brands to offer consumers snack options that are easy to enjoy on the go, such as the Wonderful® Pistachios No Shells Variety Pack.
2. Individual Packaging - The growing demand for individually packaged snacks creates an opportunity for brands to provide consumers with single-serving sizes, like the Wonderful® Pistachios No Shells Variety Pack, that are perfect for on-the-go consumption.
3. Flavor Variety - Consumers' desire for diverse flavor options in snacks opens up opportunities for brands to introduce innovative flavor combinations, such as the three flavors offered in the Wonderful® Pistachios No Shells Variety Pack - Roasted & Salted, Honey Roasted, and Chili Roasted.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage the trend of convenient snacking and individual packaging by developing innovative products that cater to on-the-go consumers, like the Wonderful® Pistachios No Shells Variety Pack.
2. Plant-based Protein Industry - The growing demand for plant-based protein snacks creates an opportunity for companies in the plant-based protein industry to develop convenient and flavorful options, such as the Wonderful® Pistachios No Shells Variety Pack, which provides a plant-based protein snack in individually packaged servings.
3. Retail Industry - The retail industry can capitalize on the trend of convenient snacking and individual packaging by stocking and promoting products like the Wonderful® Pistachios No Shells Variety Pack, which cater to consumers' desire for on-the-go snacks in single-serving sizes.
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