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Top 100 Marketing Trends in August

From Senior-Focused QSR Meals to Furniture Brand Apparel Lines

— August 22, 2020 — Marketing
The trials and tribulations of adjusting to the "new normal" have created a unique opportunity for marketers to tap into the global psyche of consumers and the August 2020 marketing trends highlight the latest branding initiatives, product releases, packaging advancements, and collaborations surrounding the forced "staycation."

Notably, the hilarious and remarkably accurate new Apple 'Working from Home' campaign highlights shared experiences many remote professionals are facing and how Apple products enable them to maintain a sense of cohesion when apart. The ad demonstrates the struggles of balancing work, family, and chores in a humorous and relatable way.

With events like the 2020 Tokyo Olympics having been postponed until next year, Airbnb has captured the spirit of the Olympic and Paralympic Games with a five-day virtual Olympics festival. The event will provide insight into what it's like being an athlete in lockdown.
8.7
Score
Popularity
Activity
Freshness
99
Scoop Shop-Supporting Initiatives
Scoop Shop-Supporting Initiatives
Enlightened Wants You to #ScoopLocal on National Ice Cream Day
<
98
Soccer-Themed Branded Documentaries
Soccer-Themed Branded Documentaries
New Balance Launched a Docuseries Named 'Football's Next Wave'
<
97
Women-Representing Event Campaigns
Women-Representing Event Campaigns
Reebok and ARRAY Join on the It's a Man's World Event
<
96
Women-Honoring Sporty Campaigns
Women-Honoring Sporty Campaigns
Nike's One Day Campaign Imagines a World of Equality
<
95
Women-Honoring Tech Campaigns
Women-Honoring Tech Campaigns
Apple's Behind the Mac Ad Celebrates International Women's Day
<
94
Branded Virtual Summer Camps
Branded Virtual Summer Camps
The North Face Summer Base Camp Targets Parents During COVID-19
<
93
Spiced Shell-Free Pistachios
Spiced Shell-Free Pistachios
The Wonderful® Pistachios No Shells Variety Pack Have Three Flavors
<
92
Empowering Diving Films
Empowering Diving Films
Patagonia's 'Lessons From Jeju' Film Stars Freediver Kimi Werner
<
91
Retailer-Branded Anti-Bullying Campaigns
Retailer-Branded Anti-Bullying Campaigns
Superdrug & Ditch the Label Partner for #BeKind Campaign
<
90
Egg-Free Chickpea Tortillas
Egg-Free Chickpea Tortillas
The Squeaky Bean Plant-Based Tortilla is Fluffy and Versatile
<
89
Internally Calming Energizing Campaigns
Internally Calming Energizing Campaigns
lululemon's Feel at One Campaign Helps Search for Calmness
<
88
Branded Balanced Snacking Ads
Branded Balanced Snacking Ads
Babybel Launched the Health Promoting 'Join The Goodness' Campaign
<
87
Playful Mochi Tournaments
Playful Mochi Tournaments
My/Mo Mochi Ice Cream is Hosting the "Chompionship Games"
<
86
Variance-Embracing Whiskeys
Variance-Embracing Whiskeys
The Widow Jane Lucky Thirteen Bourbon Varies from Barrel to Barrel
<
85
Pizza Staycation Campaigns
Pizza Staycation Campaigns
Domino's Staycation Domination Encourages Different Summer Fun
<
84
Mini Snacking Cheese Bites
Mini Snacking Cheese Bites
The New Cathedral City Minis Cheddar Snacks Come in Packs of Five
<
83
Reality Gaming Competitions
Reality Gaming Competitions
The Sims Spark’d Has Competitions for the Best Character, Home & Story
<
82
Women-Empowering Sports Ads
Women-Empowering Sports Ads
ASICS' Her Heritage Collection is Inspired by Generations of Women
<
81
Youthful Gut Health Campaigns
Youthful Gut Health Campaigns
Activia's A to Z Campaign on Gut Health Targets Millennials & Gen Z
<
80
Low-Sugar Cannabis Gummies
Low-Sugar Cannabis Gummies
The Plus Products 'HI-CUBES' Have Less Than One Gram of Sugar Each
<
79
Social Distancing-Themed Advertisements
Social Distancing-Themed Advertisements
Coca-Cola Created 'The Great Meal' Addressing COVID-19
<
78
Collective Insurance Providers
Collective Insurance Providers
Laka Caters to Cyclists, Boasting Both Bicycle & Recovery Insurance
<
77
Branded Podcast Series Launches
Branded Podcast Series Launches
Kraft Heinz Created a Podcast Series Named 'Table Stakes'
<
76
Multicultural Advertising Initiatives
Multicultural Advertising Initiatives
GroupM Created a Multicultural Marketplace with Publishers
<
75
Business-Supporting Credits
Business-Supporting Credits
Amex is Giving Cardholders Money Back for Spending at Small Businesses
<
74
In-Store Audio Ads
In-Store Audio Ads
Kroger and Vibonomics Created Targeted Audio Ads for Retail Locations
<
73
Traceable Coffee Bags
Traceable Coffee Bags
1850 Coffee's Packaging Traces Coffee Back to Its Country of Origin
<
72
Conveniently Canned Gin Cocktails
Conveniently Canned Gin Cocktails
The Opihr Gin Ready-to-Drink Gin & Tonics will Launch in August
<
71
User-Generated Snack Ads
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
<
70
Customer-Featuring Seafood Packaging
Customer-Featuring Seafood Packaging
Birds Eye is Replacing Its Captain Mascot with a New Face
<
69
Professional Vegan Bacon Tasters
Professional Vegan Bacon Tasters
Raging Pig Co. is Hiring a Remote Professional Vegan Bacon-ifer
<
68
Humurious Mac-and-Cheese Giveaways
Humurious Mac-and-Cheese Giveaways
Velveeta Launched the #OneShellOfAPromo Campaign
<
67
Never-Ending Music Videos
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
<
66
Female-Empowering Swimwear Ads
Female-Empowering Swimwear Ads
The adidas 'Our Bodies. Our Swim' Ad Celebrates Body Positivity
<
65
Meal-Trading Campaigns
Meal-Trading Campaigns
Popeyes Promoted Its Family Meals By Teasing Pizzas on Twitter
<
64
Self-Expressive Empowering Initiatives
Self-Expressive Empowering Initiatives
& Other Stories Spotlights Women with Her Image, Her Story
<
63
Virtual Parenthood Hubs
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
<
62
Authentically Brewed Soy Sauces
Authentically Brewed Soy Sauces
The Thai Dragon Soy Sauce Comes in Light and Dark Varieties
<
61
Teen-Targeted Hygiene Products
Teen-Targeted Hygiene Products
The OMV! By Vagisil Products Meet the Needs of Young Women
<
60
Dairy-Free Sundae Campaigns
Dairy-Free Sundae Campaigns
#EveryDayIsSundae Shares a Week of Sundae Recipes
<
59
Virtual Toy Parties
Virtual Toy Parties
Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
<
58
Summer Beer Ranges
Summer Beer Ranges
Karbach Brewery Spotlights Three Cans That Will Deliver a Refreshing Experience
<
57
Punny Beer Giveaways
Punny Beer Giveaways
Big Green Egg and Hamm's are Giving Away Custom Minimax Big Green Egg Grills
<
56
Hero-Inspired Candy Holsters
Hero-Inspired Candy Holsters
Wonder Woman Inspired the Limited-Edition Golden Ropes Holder
<
55
Sustainable Longetivity-Boosting Wines
Sustainable Longetivity-Boosting Wines
Waitrose Grocer Creates a Packaging Solution for its Wine
<
54
Artful Recyclable Alcohol Closures
Artful Recyclable Alcohol Closures
ShapeArt Offers a Sustainable and Artistic Enclosure for Drinks
<
53
Parody Pizza Ads
Parody Pizza Ads
Papa John's "New Spice Guy" Introduces Five New Spicy Pizzas
<
52
Outdoor Board Game Campaigns
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
<
51
Consumer-Centric QSR Cleaning Initiatives
Consumer-Centric QSR Cleaning Initiatives
MOOYAH Burgers Launched a Restaurant Deep Cleaning Event
<
50
Interactive True Crime Shows
Interactive True Crime Shows
Netflix Unsolved Mysteries Invites Fans to Join the Investigations
<
49
Virtual Cocktail Showdowns
Virtual Cocktail Showdowns
Kraken Rum's Cocktail Kombat Supports Bars & Bartenders
<
48
Cafe-Branded Sunglasses
Cafe-Branded Sunglasses
The goodr x Dunkin' Sunglasses Come in Two Hip Styles
<
47
Uplifting Lockdown Playlists
Uplifting Lockdown Playlists
Burt's Bees Created a Soothing Nature Sounds Playlist
<
46
AR-Informed Whisky Bottles
AR-Informed Whisky Bottles
Jack Daniel's Released a New Bottle that Unveils an AR Experience
<
45
Haute Couture Short Films
Haute Couture Short Films
This Dior Film Was Presented During the Digital Paris Fashion Week
<
44
Branded Cooking Shows
Branded Cooking Shows
Rubbermaid Launched an Instagram Cooking Show with Katherine Schwarzenegger
<
43
Summer Beer Ad Campaigns
Summer Beer Ad Campaigns
Stella Artois Launched a Summer Ad Campaign Featuring Celebrities
<
42
Age Diversity Underwear Ads
Age Diversity Underwear Ads
The Knix 'Age Doesn't Matter' Campaign Celebrates Beauty at Any Age
<
41
On-Demand Skincare Hotlines
On-Demand Skincare Hotlines
Versed's Hotline Connects Consumers to Skincare Experts Via Text
<
40
Artist-Designed Gin Bottles
Artist-Designed Gin Bottles
Bombay Sapphire's Hebru Brantley Bottle Supports a BLM Chapter
<
39
Musician-Fronted Teaser Videos
Musician-Fronted Teaser Videos
The Thom Brown Spring/Summer 2021 Capsule Features Moses Sumney
<
38
Branded Six-Foot Cooler Giveaways
Branded Six-Foot Cooler Giveaways
Heineken's Six-Foot Dos Equis Cooler Keeps Users Safely Apart
<
37
Crisp Apple-Inspired Beers
Crisp Apple-Inspired Beers
The Busch Light Apple Was Launched Using a Tech-Inspired Campaign
<
36
Humorous Tech WFH Ads
Humorous Tech WFH Ads
This New Apple Working from Home Ad Highlights Shared Experiences
<
35
Icelandic Tourism Campaigns
Icelandic Tourism Campaigns
'Let It Out Iceland' Empathizes with Struggle Many Feel Amid COVD-19
<
34
Virtual Olympian Events
Virtual Olympian Events
Airbnb, IOC & IPC are Hosting a Virtual Olympics-Inspired Event
<
33
Branded Esports Events
Branded Esports Events
American Eagle is Hosting a Virtual Esports Event with Celebrities
<
32
AR Beverage Packaging
AR Beverage Packaging
Zappar and Solucan Team Up on Interactive Packaging Technology
<
31
POC-Owned Beauty Brands
POC-Owned Beauty Brands
The Lip Bar Advocates for Inclusivity & Accessibility in the Beauty Space
<
30
Competition-Created Candy Bars
Competition-Created Candy Bars
These New Cadbury Dairy Milk Chocolate Bars are Limited-Edition
<
29
Nostalgic Baseball-Themed Ketchup Ads
Nostalgic Baseball-Themed Ketchup Ads
HEINZ Helps Bring the Ballpark Home to Fans with Its New Kit
<
28
Senior-Focused QSR Meals
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
<
27
High Fashion Short Films
High Fashion Short Films
Louis Vuitton Debuts the Spring/Summer 2021 Line with a Playful Short
<
26
Virtual Contact Lens Try-Ons
Virtual Contact Lens Try-Ons
Perfect Corp.'s Try-On Leverages Augmented Reality, Taobao & WeChat
<
25
Plastic-Free Tissue Packaging
Plastic-Free Tissue Packaging
Kleenex Tissue Packaging will No Longer Feature a Plastic Collar
<
24
In-Game Recruitment Campaigns
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
<
23
Branded Social Media Series
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
<
22
QR-Code Interactive Beer Cans
QR-Code Interactive Beer Cans
Grain Discovery and Olds College Launch the Barley Trail Beer
<
21
Heat Wave Beer Promotions
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
<
20
Stay-Home Wine Tastings
Stay-Home Wine Tastings
In Good Taste Wines Leads Virtual Tasting Experiences on Zoom
<
19
Curated E-Commerce Campaigns
Curated E-Commerce Campaigns
eBay Canada Celebrates Its 25th Anniversary with Canadian Tastemakers
<
18
Artistic Skincare Videos
Artistic Skincare Videos
Laneige Teamed Up with Sagmeister & Walsh, to Express Luminous Beauty
<
17
Self-Love Fragrance Campaigns
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
<
16
Travel-Inspired Ice Creams
Travel-Inspired Ice Creams
Marco Sweets & Spices Boasts a Line of Cultural Ice Cream Flavors
<
15
360 AR Mountain Experiences
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
<
14
Matchmaking Content Creator Platforms
Matchmaking Content Creator Platforms
Bilibili Launched Sparkle to Connect Brands and Creatives
<
13
Exclusive All-White Sneakers
Exclusive All-White Sneakers
Roger Federer and On Release a 1,000 Pairs of the Roger
<
12
Bot-Proof Raffles
Bot-Proof Raffles
Klarna's High Tech Smoooth Raffle Proves to Be a One-of-a-Kind Experience
<
11
Virtual Crafting Workshops
Virtual Crafting Workshops
Paper Source's Subscription Program Includes Access to Digital How-Tos
<
10
Condiment-Inspired Sorbet Kits
Condiment-Inspired Sorbet Kits
Heinz Creamz Explore Unusual Frozen Dessert Flavors
<
9
AR Sneaker-Coloring Zines
AR Sneaker-Coloring Zines
'Create with Air Max' Digitally Customizes Nike Sneakers
<
8
Shoppable Content Experiences
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
<
7
Personalized Relationship Playlists
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
<
6
Adult-Branded Hand Sanitizers
Adult-Branded Hand Sanitizers
The Pornhub Hand Sanitizer Bears the Company's Familiar Branding
<
5
Furniture Brand Apparel Lines
Furniture Brand Apparel Lines
The IKEA Apparel Line is Made for the People of Tokyo
<
4
Gen Z Back-to-School Campaigns
Gen Z Back-to-School Campaigns
The American Eagle Back to School Campaign Was Created on Zoom
<
3
Social Distancing Murals
Social Distancing Murals
Stella Artois' Social Distancing Art Helps People Keep Their Space
<
2
Paper Bottle Packaging Concepts
Paper Bottle Packaging Concepts
The Absolut Company Joins Others in a Quest for Sustainability
<
1
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
<