The trials and tribulations of adjusting to the "new normal" have created a unique opportunity for marketers to tap into the global psyche of consumers and the August 2020 marketing trends highlight the latest branding initiatives, product releases, packaging advancements, and collaborations surrounding the forced "staycation."
Notably, the hilarious and remarkably accurate new Apple 'Working from Home' campaign highlights shared experiences many remote professionals are facing and how Apple products enable them to maintain a sense of cohesion when apart. The ad demonstrates the struggles of balancing work, family, and chores in a humorous and relatable way.
With events like the 2020 Tokyo Olympics having been postponed until next year, Airbnb has captured the spirit of the Olympic and Paralympic Games with a five-day virtual Olympics festival. The event will provide insight into what it's like being an athlete in lockdown.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
