Ideas
Explore the world's #1 largest database of ideas and innovations, with 467,057 inspiring examples.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,423 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,423 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 467,057 cutting edge ideas.

Artistic Skincare Videos

Laneige Teamed Up with Sagmeister & Walsh, to Express Luminous Beauty

— July 21, 2020 — Art & Design
Laneige teamed up with renowned artist duo Sagmeister & Walsh to visually communicate Luminous Beauty with a series of eight artful videos. As a premium brand that's become recognized as an expert in hydration, Laneige defines Luminous Beauty as "the beauty that radiates from well-hydrated and vibrant skin." Each of the eight videos represents a different core concept, including Water, Moisture and Glow, all of which fall under the umbrella of the 'Luminous Inside.'

Across its global social media platforms, Laneige is sharing these videos with a focus on Millennials. Later in the year, the brand will be launching an immersive, multi-sensory exhibition called Life Oasis in South Korea to truly give people the chance to experience what Luminous Beauty means to the brand.

Image Credit: Laneige
Trend Themes
1. Visual Storytelling - Using artful videos to communicate beauty concepts creates opportunities for visual storytelling and immersive brand experiences.
2. Hydration Expertise - The focus on well-hydrated and vibrant skin opens up opportunities for brands to position themselves as hydration experts and develop innovative skincare products.
3. Millennial Engagement - Tailoring content and experiences to Millennials allows brands to engage with this target audience and build brand loyalty through relevant and visually appealing messaging.
Industry Implications
1. Skincare - The use of artful videos and immersive experiences in the skincare industry can drive innovation and elevate brand perception.
2. Beauty - Incorporating visual storytelling and immersive brand experiences in the beauty industry offers disruptive innovation opportunities for brands to stand out in a crowded market.
3. Marketing and Advertising - The focus on Millennials and the use of visually appealing content opens up opportunities for innovative marketing and advertising strategies that resonate with the target audience.
5.8
Score
Popularity
Activity
Freshness