Laneige teamed up with renowned artist duo Sagmeister & Walsh to visually communicate Luminous Beauty with a series of eight artful videos. As a premium brand that's become recognized as an expert in hydration, Laneige defines Luminous Beauty as "the beauty that radiates from well-hydrated and vibrant skin." Each of the eight videos represents a different core concept, including Water, Moisture and Glow, all of which fall under the umbrella of the 'Luminous Inside.'
Across its global social media platforms, Laneige is sharing these videos with a focus on Millennials. Later in the year, the brand will be launching an immersive, multi-sensory exhibition called Life Oasis in South Korea to truly give people the chance to experience what Luminous Beauty means to the brand.
Image Credit: Laneige