Many brands are embracing Lunar New Year Campaigns at the moment and the aesthetic is characterized by cheer and opulence. This is certainly the case for high-end skincare brand clé de peau which embraces The Dragon as a symbol of powerful radiance.
For its Lunar New Year campaign, the skincare brand collaborated with artist Xi Wen who drew on the key symbol of clé de peau Beauté and "created a dragon inspired by the ancient Chinese key prototype "觿 (Xi)," which means intelligence." This stunning and intricate design is present throughout the packaging of clé de peau's Le Sérum and a case part of the Radiant Cushion Foundation collection. The former is a popular formula by the brand that aims to awaken skin intelligence and act as a powerful illuminator that repairs and defends the skin.
Image Credit: clé de peau
What Makes This Trend Stand Out
- Lunar New Year Campaigns
- Brands are embracing Lunar New Year Campaigns characterized by cheer and opulence.
- Dragon-inspired Skincare
- clé de peau Beauté collaborated with an artist to create a dragon-inspired design for its skincare products.
- Skin Intelligence Products
- clé de peau's Le Sérum aims to awaken skin intelligence and act as a powerful illuminator that repairs and defends the skin.
Sectors Adopting This
- Luxury Skincare
- clé de peau Beauté is a high-end skincare brand that embraces the dragon as a symbol of powerful radiance.
- Art and Design
- clé de peau collaborated with artist Xi Wen to create a stunning and intricate dragon-inspired design for its packaging.
- Cosmetics
- clé de peau's Radiant Cushion Foundation collection features packaging with a dragon-inspired design.
