Lunar New Year 2024 marks the Year of the Dragon, symbolizing strength, growth, and abundance. Sephora Canada, aligning with its 'We Belong to Something Beautiful' brand platform, recently launched a new campaign inviting East Asian Canadians to embrace the self-confidence and inner beauty. From January 12 to February 12, 2024, Sephora Canada will be running its new campaign both in store and across various online and social media platforms.
Starring five inspiring and influential East Asian Canadian women of varying ages and backgrounds--Jennifer Cruz Nguyen, Julie Vu, Hannah Sung, Madelyn Chung, and Cher Bai--the campaign also celebrates a curated assortment of Lunar New Year beauty products with limited-edition packaging. Limited edition Lunar New Year Sephora Favourites Kits are also available both online and in-store, with additional exclusive offers for Beauty Insiders.
Image Credit: Sephora Canada
What's Driving This Trend
- Inclusivity in Beauty
- Sephora Canada launched a new campaign to invite East Asian Canadians to embrace self-confidence and inner beauty.
- Limited-edition Beauty Products
- Sephora Canada celebrated Lunar New Year with a curated assortment of beauty products featuring limited-edition packaging.
- Digital Marketing Campaigns
- Sephora Canada ran its new campaign across various online and social media platforms to reach a wider audience.
Who This Affects Most
- Beauty and Cosmetics
- The beauty industry can explore inclusivity by launching campaigns that embrace diverse cultures and invite consumers to embrace their unique beauty.
- Retail
- Retailers can take advantage of limited-edition beauty products to create exclusive offerings and drive sales during special occasions or holidays.
- Advertising and Marketing
- The advertising and marketing industry can leverage digital platforms to launch campaigns that have a wider reach and engage with a diverse consumer base.
