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Social Distancing-Themed Advertisements

Coca-Cola Created 'The Great Meal' Addressing COVID-19

— July 6, 2020 — Marketing
Coca-Cola released its first major advertisement in several months, named ‘The Great Meal,’ which is now being shown to audiences across the United States, Germany Spain, Morocco, France, India, and more. The ad focuses on the importance of shared meals during social distancing. In order to launch the ad Coca-cola worked with an agency named Anomaly.

‘The Great Meal’ showcases real experiences of 13 different homes across eight different cities. Following this, the ad encourages people to eat together during the summer, even if they have to be socially distanced to do so.

The messaging behind the ad will appeal universally to consumers, as it focuses on bringing people together during uncertain times. The beverage company also indicated that it will focus on flexibility in the future, which it will achieve by leveraging real-time content production.

Image Credit: Coca-Cola
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