The Coca-Cola Company has announced the launch of its Real Magic at Christmas marketing campaign, a festive promotional push that seeks to celebrate the magic of community and the joy of togetherness.
The campaign features a new ad spot and accompanying digital activations distributed on social media via key influencers. In addition, new community initiatives and in-store elements will be launched to support the campaign. Created by dentsuMB UK, the new ad spot portrays an uplifting tale of a boy whose imagination and personal will gather a community to celebrate human kindness in light of the Christmas holidays.
"With a simple and uplifting message of unity, inclusion, and positivity at its heart, it aims to remind us that all we need for a magical Christmas is shared moments with the community and the ones we love,” said Manolo Arroyo, global chief marketing officer at Coca-Cola, referencing the powerful message evoked by the new ad.
Image Credit: Coca-Cola Company