PepsiCo has launched a new ‘Share More Joy’ campaign which features a new holiday commercial called ‘Melt.’ The commercial, created in cooperation with Frito-Lay, will air on Thanksgiving Day and features direction by Emmy Award winner Robert Stromberg. The commercial will highlight Frito-Lay’s new digital ‘Holiday Village,’ an immersive virtual experience that allows consumers to discover new limited edition snacks and merchandise inspired by the holidays.
“Our core mission is to create more smiles,” said Aidan Kingerlee, vice president of marketing at PepsiCo, in a statement. “The holidays are a time to bring loved ones and friends together, and PepsiCo beverages and snacks are the perfect complement for holiday celebrations. We are so excited to feature our iconic beverage and snack brands in our joyous and fun holiday commercial this year.”
Image Credit: PepsiCo
Why This Trend Is Growing
- Ar-focused Advertising
- The use of augmented reality in advertising campaigns offers a unique and engaging way for brands to showcase their products.
- Virtual Experiences
- Virtual experiences can be used to create immersive experiences for consumers, creating opportunities for brands to showcase their products in a new and exciting way.
- Limited Edition Merchandise
- Limited edition merchandise creates scarcity and exclusivity, driving interest and demand for the products.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage AR technology and limited edition merchandise to create unique and engaging experiences for consumers, driving sales and brand recognition.
- Marketing and Advertising
- AR-focused advertising offers a new medium for marketers to increase engagement and drive sales, while the use of virtual experiences can create lasting impressions on consumers.
- E-commerce
- The use of AR technology and virtual experiences in e-commerce can enhance the online shopping experience, boosting sales and customer engagement.
